Augusto Beato Emphasizes Need to Optimize E-Commerce Sites for Mobile Devices

September 12, 2018
Download as PDF Single Release RSS Feed
Facebook Twitter Google Digg Reddit LinkedIn Email

Portland SEO's Augusto Beato advised e-commerce operators to make sure that they optimize their sites for mobile devices, where buyers are increasingly starting and ending their purchase journey.

Google found that 73% of consumers will move from a poorly optimized mobile site to a more customer-friendly one to complete their purchase. "Many images or pages don’t render correctly on a mobile device, making viewing difficult," said Beato, who is CEO of Portland SEO. "Buyers won’t hang around, waiting for this to improve – they will simply go elsewhere."

He said that other common problems were pages that are slow to load, difficult navigation, or desktop designed pop-up ads that impede purchases.

Beato pointed out that site managers should make sure that the most important pages should be listed first; the fonts are easy to read, and zooming is not required, and it should allow users to click where they want without any hassle.

Ultimately, customer experience will influence whether or not a consumer will hit the ‘buy’ button. It is imperative that this is at the very heart of the steps taken to optimize e-commerce channels. The end-to-end experience must be frictionless, from the initial search for a product right through to the check out phase.

Creating consistent cross-platform retail experiences is one of the biggest challenges businesses face today. According to recent research from PwC, 73% of consumers listed ‘experience’ as a top factor in their purchasing decision. Consequently, 32% of customers said a negative experience with a retailer they loved would drive them away.

To learn more about Portland SEO, please check out this link. Those interested can also reach Augusto Beato by clicking here.



SOURCE: Press Advantage [Link]

Download as PDF Single Release RSS Feed
Facebook Twitter Google Digg Reddit LinkedIn Email

About Portland SEO :

Here at Portland SEO we earned the reputation as the best Internet Marketing Service in all of Portland for a reason. We offer unparalleled search engine optimization marketing plans Reputation Management and Portland web design Services.

Contact Portland SEO :

Augusto Beato
616 SE 68TH AVE #101
Portland OR 97215
(503)278-5599

Social Media:

Additional News Releases From Portland SEO :

October 16, 2018Modernizing Supply Chain Operations Should Reduce Last Yard Issues, Asserts Augusto Beato

October 15, 2018Shippers Turning to 3PLs for Help in Satisfying Speedy Deliveries: Augusto Beato

October 09, 2018Augusto Beato Sees Urgency in Curtailing Fraudulent Return of Online Purchases

October 04, 2018Youtube's Brand Lift Enhancement Simplifies Fraud-Free Metrics for Advertisers: Augusto Beato

September 27, 2018Augusto Beato Expounds on the Importance of Impulse Purchase Strategies

September 25, 20185G to Boost Sales Via Mobile Devices, Avers Augusto Beato

September 21, 2018Employee Communication Vital in Digital Transformation Journey, Asserts Augusto Beato

September 18, 2018Augusto Beato Expounds on Benefits Reaped by Startups in Outsourcing Branding Campaigns

September 14, 2018It's Premature to Say That the Retail Apocalypse Is Over: Augusto Beato

September 13, 2018Judgment on Facebook's Privacy Violations Imperative in Light of Advertisers' Lawsuits, says Augusto Beato