E-commerce Transactions Should be Less Burdensome to Retain Younger Users

June 09, 2018
Download as PDF Single Release RSS Feed
Facebook Twitter Google Digg Reddit LinkedIn Email

A survey revealed that too many online security hurdles are keeping 42 percent of millennials from engaging in more online transactions.

The survey involved 5,500 consumers across several countries, which was intended to learn their attitudes about risk and security practices.

Meanwhile, only 30 percent of those 35 and older expressed the same sentiment.

"This is a new area of competition among companies--that of being able to make the onlinetransactions secure, without requiring any additional action from customers," said AugustoBeato, CEO of Portland SEO.

E-commerce sites who need to boost their online transactions less burdensome could tap theservices of Portland SEO by clicking through this link.

"The key is on being able to ease the burden of transacting online, especially for millennials whomake a big deal out of it," Beato added.

Information services company Experian noted that retailers and other e-commerce companies must make the process as streamlined as possible or risk losing them as customers.

Experian analyzes factors such as devices people use and how they gesture on their phones orclick on their laptops to help authenticate and identify individuals without putting the onus on them.

Stephanie Ericksen, vice president of identity and risk products at Visa, said the results of the study were consistent with what Visa has been hearing from its costumers, online retailers, and bank partners.

“We also believe that while non-millennials may be less averse to additional security hurdles,everyone appreciates a streamlined checkout process,” she said.

“Millennials and younger consumers are pushing the envelope on how frictionless they want e-commerce and online shopping to be—make it as frictionless as possible, but still embed the type of purchasing signals the consumer would need to see,” said Ed Kennedy, senior director of commerce at software company Episerver. “This is why pay options like PayPal and ApplePay get so much uptake.”



SOURCE: Press Advantage [Link]

Download as PDF Single Release RSS Feed
Facebook Twitter Google Digg Reddit LinkedIn Email

About Portland SEO :

Here at Portland SEO we earned the reputation as the best Internet Marketing Service in all of Portland for a reason. We offer unparalleled search engine optimization marketing plans Reputation Management and Portland web design Services.

Contact Portland SEO :

Augusto Beato
616 SE 68TH AVE #101
Portland OR 97215
(503)278-5599

Social Media:

Additional News Releases From Portland SEO :

March 20, 2019Instagram Shopping is the Next Big Thing in E-Commerce, Forecasts Digital Marketing Exec

March 14, 2019Augusto Beato Urges Food Companies to Embrace E-commerce

March 13, 2019E-Commerce Growth to Spur Warehouse Leasing Momentum, Forecasts Augusto Beato

March 13, 2019India Setting a Good Example in Skipping WTO E-commerce Talks, Says Augusto Beato

March 11, 2019Levi's, Apparel Brands to Benefit Immensely from Augmented Reality: Augusto Beato

March 11, 2019Augusto Beato Laments Lack of Government Initiatives in Implementing EBL Platforms

March 11, 2019More Cold Chain Technologies to be Unleashed, Forecasts Augusto Beato

March 06, 2019Augusto Beato Says Shift to Dimension-Based Pricing Requires New Software

March 06, 2019Businesses Leaning on Social Commerce for One-Stop-Shop Platform, Says Augusto Beato

March 05, 2019Cloud Technology Expected to Boost Revenue Growth Next Quarter, Forecasts Augusto Beato