Portland SEO, a leading US marketing agency, has blocked transactions with European Union countries because of the complexities that may arise due to General Data Protection Regulation (GDPR).
GDPR requires clear consent and justification for any personal data collected from users, and these guidelines have pushed companies across the internet to revise their privacy policies and collection practices. But there is still widespread uncertainty over how European regulators will treat the requirements, and many companies are still unprepared for enforcement. "I don’t want the European regulation on my American business," quipped Augusto Beato, CEO of Portland SEO.
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Beato lamented that EU, which is just a tiny part of the world, is trying to control the internet worldwide. He added that he found it distasteful for the EU countries to reverse the table on everyone else just after complaining that the US is trying to control the internet.
The digital marketing executive was reacting to the news last Thursday that Facebook and Google have been hit with lawsuits totaling around US$8.8 billion dollars on the first day of GDPR enforcement.
The claims were pursued by Austrian privacy activist Max Schrems, a longtime critic of the companies’ data collection practices.
Both Google and Facebook have rolled out new policies and products to comply with GDPR, but Schrems’ complaints argue those policies don’t go far enough. In particular, the complaint singles out the way companies obtain consent for the privacy policies, asking users to check a box to access services. It’s a widespread practice for online services, but the complaints argue that it forces users into an all-or-nothing choice, a violation of the GDPR’s provisions around particularized consent.
SOURCE: Press Advantage [Link]
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