All Systems Go Marketing, an SEO company from California, has published a blog post offering tips for those managing a business’s SEO strategy and social media platforms to get the best out of their efforts.
ASGM says that the biggest pitfall while managing a business’s online marketing is compartmentalizing the efforts across multiple fronts. The trick, according to the blog post, is to bring the disparate worlds of SEO and social media together and have them work in conjunction with each other. It is necessary to leverage both these solutions because they offer a vast opportunity for any business, especially when it comes to lead generation. It is often better to spend the time and effort in growing and building a following organically than acquiring it through brute force means like buying leads. The former leads to less dependency and brings the market to the creator, business, or service provider.
Social media is a great way to send a message to the entire world about the brand’s core identity. It helps create a rapport with the customer by giving them an accessible platform for getting in touch. It is essentially the face of the company. A lot is riding on getting the image exactly right as a good first impression can go a long way. SEO on the other hand is a way for the business to carve out a niche for itself. SEO makes sure that when users search for a query, the business’s resources that can help answer those questions, show up at the top of their search result. This can be implemented by thorough site optimization and a clear content strategy.
The blog post says that the best way to harmonize both these strategies is to follow a few simple guidelines. The first is to fill out all the social media profiles on the biggest platforms. When creating a brand, it is important to go where the consumers are. So there should be an effort to create a consistent profile across all the platforms where the target users are. This will go a long way towards creating visibility. Most importantly, it gives the company a place where they can engage with their audience. Answering questions and learning from the community is an important step towards building trust.
The next step is to share as much content as possible on social media as possible. This content will be shared and appear in many customers’ feeds, possibly introducing them to the business. There is also the possibility of the content going viral which will bring more eyeballs to the business’s core product or service. As the content becomes more popular and as people start to link back to them, it will create subject matter authority for the business. Here, the blog post mentions the power of inbound links and their effect on growth. Another thing to remember is to use social media as a syndication platform, a launching pad for all the company’s content. Once strong social signals go out it will help build the brand’s image.
Finally, the blog post mentions networking with influencers to get broader coverage. Companies should not underestimate the strength of a strong social connection. It will boost the company’s marketing efforts. When social media links bring in traffic from external sources, it also increases viewership on other parts of the company’s digital presence. For example, a tutorial video could lead a user to a company’s landing page which can then be used as the start of a sales funnel. The compounding effect of social media marketing is very lucrative.
A spokesperson for the company says, “All Systems Go Marketing is a digital marketing services company that has been in operation since 1999. Our mission is to create profits for our clients. Our methods are based on the latest social marketing research, proven search engine performance, algorithm analysis, and real results. If you are struggling to get started with building a digital brand, our years of experience will no doubt prove useful to you.”
SOURCE: Press Advantage [Link]
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