La Mesa, California digital marketing provider All Systems Go Marketing is reaching out to share their newest blog post, ‘Explore More Platforms for Your Content.’ All Systems Go Marketing has made a name for themselves by providing exclusive digital marketing services for HVAC businesses.
Craig Wright of All Systems Go Marketing says, “It’s been a long known fact that content marketing is a crucial and effective strategy for any business trying to make it big in ecommerce, or in fact, any other kind of industry today. However, due to the tried and true nature of content marketing, this means that all social media platforms are saturated with content marketing from all sorts of companies. This oversaturation has led to a new problem for any business trying to do content marketing: it’s hard to stand out now. Then the question turns to whether content marketing is still effective today. The good news is that content marketing is still effective — all you need to do is change your approach a bit.”
In their blog post, All Systems Go Marketing points out the issue is that most popular social media platforms are the ones oversaturated, which means that there are still other avenues that a business can explore where they have the chance to stand out. Companies need to consider platforms beyond Facebook, Twitter and their blog and employ creative thinking to find other springboards that can launch them towards renewed content marketing success.
One such method that the company recommends is targeted email marketing. All Systems Go Marketing writes, “These days, email marketing has become a bit underused, having experienced high popularity in the mid-2000s. With increased security concerns over phishing email scams, it’s no wonder why consumers have shied away from emails. But then, you can jump on this opportunity to send personalized and targeted content to their inboxes and possibly delight your recipients. Emails, after all, can be used to promote or continuously communicate with prospective customers. Carefully managing your email list, making sure it is updated, can help you focus on reaching out to the right people.”
In addition to targeted email marketing, another solid avenue to explore is LinkedIn. According to All Systems Go Marketing, if business owners are not active on LinkedIn, they are missing out on a golden opportunity — especially if they have other businesses as their target market. Whereas competition across ‘regular’ social media has become cutthroat, it is not quite the same with LinkedIn. A well-thought out content marketing strategy will allow a brand to market themselves without too much fanfare yet more effectiveness.
The company also points out that annual reports can be a good way to utilize content marketing. The blog post reads, “Another effective method to market your content to other businesses would be annual reports. The official nature of these reports gives a lot of credibility to your company, not to mention prospective business clients can really dive deep into your business. What’s more, annual reports need not be text-heavy. They can also come in video or online presentation formats. Get creative and explore your options on how to present this information in a palatable way to your target market.”
All Systems Go Marketing also writes that earned media can be a great way to boost a business using content marketing. Most contemporary marketing efforts focus exclusively on social media and Search Engine Organization (SEO) that older, tried and tested tactics such as public relations and earned media have sometimes already been set aside. This means that today’s businesses can take advantage of industry publications, and having a PR agency which will use the many channels available to them is a good method to ensure that their brand gets maximum exposure. The full blog post on All Systems Go Marketing’s website has more details about other methods for content marketing along with statistics supporting their conclusions.
Those who want to learn more about All Systems Go Marketing and the variety of digital marketing services provided by the company are welcome to visit the company's website to explore further. Additionally, All Systems Go Marketing maintains a presence on Facebook where they frequently post updates, share media and communicate with their clients. Clients may also email or phone the company directly to get in touch with Craig Wright.
SOURCE: Press Advantage [Link]
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