All Systems Go Marketing Sheds Light On SEO Ranking Factors

La Mesa, California based digital marketing company All Systems Go Marketing is pleased to announce that they have published a blog post detailing the factors that influence an SEO ranking. The company has focused on working for, and partnering with, small to mid-sized businesses since 1999. Since 2015, they have exclusively been providing their services to HVAC companies.

Craig Wright, a representative for All Systems Go Marketing, says, “Do you remember when search engine optimization, or SEO, just meant publishing lots of articles with your targeted keywords present in every other sentence—just jammed in there with no rhyme or reason? As cringeworthy as that thought is, it really wasn’t that long ago when most company blogs and websites would be filled with content of questionable quality that did not have a lot of substance. Despite this inferior quality, most companies still pinned their hopes on this kind of content, expecting their search engine rankings to be on the high end.”

He continues, “While that approach may have worked at one point, those strategies have zero chance of working these days. SEO has since evolved into a dynamic combination of precise science and instructive art. Digital and online marketers are now required to understand the factors that directly affect rankings in search engines, prioritize the intent of search engine users and publish only content that attracts both users and search engine algorithms with high quality and value. This means that you need to keep certain SEO ranking factors on your mind when you work on your website or blog.”

The company explains in their blog post that the first SEO ranking factor to consider is the fact that ‘Content is King.’ As All Systems Go Marketing points out, that line turned from expert opinion to a commandment in 2011 when Google rolled out Panda, its brand new algorithm update. With the update, Google declared that, from then on, content would be the primary factor they will consider when ranking websites. Any piece of content published online, no matter what form it took, required depth on a specific topic and had to be written well in addition to providing value to the person reading it.

The second aspect to keep in mind has to do with the links contained within the website or blog and whether or not they work. All Systems Go Marketing explains that where it was once the quantity of links that mattered, it is all about quality today, with particular emphasis on each link’s relevance and meaning. In the blog post, the company writes, “After all, search engines have also utilized link ranking, a method of ranking links where their relevance and popularity are measured accurately. Thus, practitioners of old habits, like stuffing links to their sites for the sole purpose of having an inflated number of links, can suffer from link rot.”

The final factor that the company promotes is the website’s structure. The blog post reads, “With most SEO efforts exerted on researching and targeting the best keywords, other considerations such as the structure of the website take a backseat. However, it should be noted that website structure should not be ignored, as it greatly affects SEO. But to be clear, a website’s structure is not about how it is designed or how it appears physically, but rather on how its individual pages are arranged and inked. The organization of the pages should be in a way that must make it easy for both Google (and other search engines) and users to navigate the website. Site structure also includes the structure of your pages’ URL, as events such as renaming, rebranding or site revamp or migration can affect this.” More information can be found on the full blog post.

Wright says, “In the modern digital marketing landscape, it’s very important that you have well optimized websites if you want your business to have any real chance of succeeding. With All Systems Go Marketing’s help, your HVAC business can reach new heights of success.”

Those who want to learn more about All Systems Go Marketing and the various services they provide can find more information on the company’s website. Additionally, the company encourages interested parties to get in touch with Craig Wright directly via email or phone. The company can also be reached through the contact form on their website. In addition to their website, All Systems Go Marketing maintains a presence on Facebook where they frequently post updates, share media and communicate with their customers.