Tempe, Arizona -
Tempe, AZ based Lucid Leverage LLC is offering all who live in the public eye an invaluable service: reputation management for celebrities. Since a celebrity’s individual reputation is often tied closely to their brand and sponsors, the agency understands how crucial it is for them to stay on top of every development both online and off. As such, they offer their clientele a series of purpose-built tools and strategies that are designed to help them protect their image as well as widen their reach.
In today’s digital landscape, the company explains, a single moment from a celebrity’s life can drastically affect the way their brand is perceived, and this in turn will have a profound impact on their marketability. Further down the line, this may affect their employment and income. An actor, for instance, may find that they receive fewer opportunities and roles, or a social media personality may find sponsors are less willing to work with them. As such, it is crucial that their reputations be managed carefully at all times, and Lucid points out that the biggest names in the various industries with a public presence also tend to have a full team of people whose sole responsibility is to help keep track of and guard their online image.
The agency acknowledges that celebrities are people as well (with some notable exceptions), and people will always have opinions or personality traits that may appear to conflict with their brand. Given the fact that many smaller industries exist to follow and catalog their every move, a moment of vulnerability captured on camera has the potential to go viral and affect their image. At best, it may be a mild embarrassment. At worst, it can set off a cascading series of events that negatively affects the power of their brand.
While prevention is better than a cure, much of social media management can be a reactive process. Fortunately, this is where Lucid excels, and the team can boost positive press just as easily as it suppresses negativity. A range of technologies are used to achieve this, including artificial intelligence (AI), and the objective is always to ensure that positive press outranks the negative on search engines. Since the Google search engine is the most used in the world, by far, Lucid’s efforts tend to focus here.
Notably, the agency is accustomed to working with press agencies, so a high profile individual may consider Lucid an important addition to their existing arsenal of press management tools. In fact, Lucid confirms that they work closely with the client’s press agency to guarantee that their public posts, appearances and so on are displayed in the best possible light on all search engines. This also extends to social media.
Lucid Leverage’s competence in this field effectively means that their clients will wield a monumental advantage, especially compared to their peers. With the agency’s ability to reduce the prevalence of negative press and boost positive, desired press, the client can comfortably exercise more control over their name, brand and so on.
Lucid maintains a strict code of conduct regarding the privacy and discretion of their high profile clients, but their expertise in several associated fields has led to the company earning high praise from other avenues. In one review of their search engine optimization skills, for instance, D. Iacovelli says, “Lucid raises the bar when it comes to SEO and actual results! They have a strategic approach which is on the forefront of internet search-ability (and so much more). Our firm is incredibly happy with the rankings increase, traffic increase and conversion rate increase we see from the Lucid team's work. Good news, you can stop looking around for an SEO company now that you have read this review. Lucid Leverage is your answer.”
The agency’s experience with commercial clients means they have a comprehensive understanding of how an individual’s personality and so on can be considered an aspect of their business and brand. However, they also have a keen respect for their clients’ preferences, and this is evident in the way they approach each project. Chris Quintela of Lucid Leverage LLC can be reached for further details.
SOURCE: Press Advantage [Link]
Lucid Leverage is a digital marketing agency specializing in online reputation management (ORM), search engine optimization (SEO), YouTube marketing and social media marketing across the USA, Canada and the UK.
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