Las Vegas -- More aviation professionals than ever are using social media personally and professionally, yet most of the social media literature on the market is geared toward the general consumer market. ABCI, an aviation marketing consultancy, has released the first annual social media guide that addresses the unique demographics, terminology and market conditions of the aviation industry.
ABCI has published its first annual social media guide, which includes the results of their annual social media usage survey of aviation professionals, as well as case studies and lessons learned from working with their clients.
John and Paula Williams, authors of the book, contend that social media is not a sales, marketing or networking strategy in and of itself, but is a powerful tool that can be used to accomplish specific tasks more efficiently.
“Aviation has a unique culture, terminology, and market. ABCI has developed a system called Long Cycle MarketingSM to develop the long-term relationships we need to make sales effectively in this industry. Social media can be a very effective part of this system, but it’s only a part of an effective marketing system.” said Paula Williams. “Social media can be very powerful for market research, targeting specific prospects, following up and customer service. But just like any other tool, it can be used well or badly.“
“Whatever your personal opinion of social media, it has become part of the business landscape,” adds John Williams, an admitted social media skeptic. “Successful businesspeople are the ones that use the most effective tools for the task at hand, regardless of their personal opinions.”
About Paula and John Williams
Paula and John Williams are the founders and senior consultants at ABCI, a marketing consultancy that specializes in aviation, large ticket, business to business (B2B) and high tech sales; and of course, marketing.
Paula and John Williams, together with Beth Sanders of NBAA, are presenting “Social Media Strategies for Trade Shows” on Thursday, November 19 at 10:00 in the Innovation Zone, Booth N704. Free copies of the book will be provided for participants who complete an online questionnaire after the workshop.
Full-resolution photos of the book and authors are available from http://www.AviationBusinessConsultants.com/book-press
SOURCE: Press Advantage [Link]
ABCI helps companies sell more products and services in the Aviation industry. We work with charters, brokers, flight schools, MROs, component manufacturers, software, doctors, lawyers, insurance professionals and others.
October 17, 2017 – Balloon Aeronaut Wins Aviation Weather Quiz
October 16, 2017 – A College Football Lover’s Guide to Private Travel
October 06, 2017 – Three Upgrades for Aircraft Interiors That Increase Value
August 29, 2017 – Quiz Tests Pilots’ Weather Safety Knowledge
August 25, 2017 – Training Checklist Available for Aspiring Helicopter Pilots
August 22, 2017 – Francis Aviation Hires VP to Accelerate Growth
August 22, 2017 – Flight Schools Can Recycle Old Simulators to be “Better Than New”
August 18, 2017 – Three Reasons to Upgrade an Aircraft Cabin Management System
August 03, 2017 – Francis Aviation Now Offers Private Flights To Marfa Texas