Aviation Marketing Consulting Firm Releases 2016 Social Media Guide at NBAA

November 13, 2015
Download as PDF Single Release RSS Feed
Facebook Twitter Google Digg Reddit LinkedIn Email

Las Vegas -- More aviation professionals than ever are using social media personally and professionally, yet most of the social media literature on the market is geared toward the general consumer market.  ABCI, an aviation marketing consultancy, has released the first annual social media guide that addresses the unique demographics, terminology and market conditions of the aviation industry. 

ABCI has published its first annual social media guide, which includes the results of their annual social media usage survey of aviation professionals, as well as case studies and lessons learned from working with their clients. 

John and Paula Williams, authors of the book, contend that social media is not a sales, marketing or networking strategy in and of itself, but is a powerful tool that can be used to accomplish specific tasks more efficiently.

“Aviation has a unique culture, terminology, and market.  ABCI has developed a system called Long Cycle MarketingSM  to develop the long-term relationships we need to make sales effectively in this industry.  Social media can be a very effective part of this system, but it’s only a part of an effective marketing system.”  said Paula Williams. “Social media can be very powerful for market research, targeting specific prospects, following up and customer service. But just like any other tool, it can be used well or badly.“

“Whatever your personal opinion of social media, it has become part of the business landscape,” adds John Williams, an admitted social media skeptic. “Successful businesspeople are the ones that use the most effective tools for the task at hand, regardless of their personal opinions.”

About Paula and John Williams

Paula and John Williams are the founders and senior consultants at ABCI, a marketing consultancy that specializes in aviation, large ticket, business to business (B2B) and high tech sales; and of course, marketing.

Paula and John Williams, together with Beth Sanders of NBAA, are presenting “Social Media Strategies for Trade Shows” on Thursday, November 19 at 10:00 in the Innovation Zone, Booth N704.  Free copies of the book will be provided for participants who complete an online questionnaire after the workshop.

Full-resolution photos of the book and authors are available from http://www.AviationBusinessConsultants.com/book-press



SOURCE: Press Advantage [Link]

Download as PDF Single Release RSS Feed
Facebook Twitter Google Digg Reddit LinkedIn Email

About Aviation Business Consultants Intl. (ABCI) :

ABCI helps companies sell more products and services in the Aviation industry. We work with charters, brokers, flight schools, MROs, component manufacturers, software, doctors, lawyers, insurance professionals and others.

Contact Aviation Business Consultants Intl. (ABCI) :

Paula Williams
1288 East 850 North
Tooele UT 84074
702-987-1679
https://www.AviationBusinessConsultants.com

Social Media:

This News Release Was Picked Up By These Local News Sites:

WSYR Syracuse ABC 9
AZ Central

Additional News Releases From Aviation Business Consultants Intl. (ABCI) :

April 24, 2018Free Webinar for Aviation Writers, Speakers and Educators

April 23, 2018Greenville Aviation Business Moves To New Location

April 12, 2018Lease, Charter or Own: Private Aviation eBook Now Available

March 14, 2018Talent Executive Vice President Uses Private Aviation as a Competitive Advantage

February 27, 2018Flight Schools Need to Adapt to Culture of Younger Generations, say Speakers at Flight School Conference

January 25, 2018Military Museum Highlights Community Outreach Efforts at Neighborhood Airport

January 16, 2018Aviation Sales Course Released to Help Struggling Industry Professionals

January 10, 2018Finance Exec And Aviation Consultant Team Up For Success

November 21, 2017A New Way to Tailgate - Clemson Boosters Enjoy Charter Flights to Away Games

November 15, 2017Software Developer Spends $1 Million to Solve Flight Schools’ Biggest Problem