Mike Marko Publishes Post about Instagram Marketing Tips for Business

Mike Marko of IM Consultant Services in Cincinnati, Ohio has just announced the publication of his new post on Instagram marketing tips for business. He says that this post is for business owners who want to learn how to promote their brands and products using Instagram. Marko claims there is every reason to use the platform for this nowadays, as most people or businesses now have an Instagram account. He even states that being an active user of Instagram has become the norm in many communities. Marko believes this is because majority of people are visual and social creatures. Instagram’s premise appeals to those aspects of people, and has thus continued to attract users since its launch.

“The many possible benefits of an Instagram advertising campaign are rooted in the platform’s burgeoning popularity,” Marko notes. He goes on to say that being present on Instagram has become important to brands that want to be relevant to their target audiences. However, he also cautions that many business owners make marketing errors when they first use the social network.

Marko discusses some of the mistakes that business owners can commit on Instagram and how to avoid them. The first mistake is setting an account to private. According to Marko, those who commit this error are unlikely to gain Instagram followers for business quickly. Marko explains that the main goal in creating an Instagram account for business is to showcase what a brand has to offer. If a business owner’s profile is locked from public view, it will create a division between the business owners and the consumers. In addition to that, Marko notes that when users check out a certain profile, that means they are interested in a product or service that a business is offering. If they cannot see the content they want, they will immediately leave.

The next mistake that Marko discusses in his article is failure to consider quality in posts. Since Instagram is a visual platform, it is very important to post attractive and high-quality content to be noticed on it. Thus, Marko urges website owners to build their brand through relevant and consistent content. He says business owners should remember that each video and photo that is published is a representation of the business posting it.

“That’s why sharing inferior-quality photos and videos is an error,” Marko claims. “You don’t want people to think your business is fine with distributing lackluster or low-quality material. They might suspect the same thing of your products!”

Marko also says that content marketing strategies for social media networks differ. On Facebook, it’s a combination of links, text, videos, photos, and more. On Twitter, it’s the use of well timed updates through tweets with a limited number of characters. But on Instagram, it’s the focus on well-balanced visual elements. Marko goes on to say that the quality of each post on this particular platform reflects on the brand posting the content. A well-laid out and high-resolution image promises quality and professionalism to consumers, which is good for the brand’s image.

Marko also mentions that businesses should never ignore captions when posting on Instagram. He says that photos without captions look unprofessional and can mean lost interaction with audiences. Marko urges business owners who have a business Instagram account to use all resources at their disposal to engage with their audiences. According to Marko, captions are among those resources. He says they can be used to deliver announcements, calls to action, exclusive offers, and other relevant content.

Aside from that, Marko states that skipping proofreading is another mistake that Instagram marketers usually commit. Grammar errors and misspellings are a sure way to turn off followers. An Instagram business account with carelessness in grammar and spelling can give a negative impression to visitors.

Marko goes on to talk about abandoning a business account on Instagram, which is yet another common error. Many business owners cease to continue after creating an account and do not bother to use it regularly.

“Leaving your account inactive is a common mistake that Instagram business account owners commit,” Marko states. He claims that Instagram is a highly competitive platform and abounds with active business users. With so many brands competing eagerly for the attention of customers, posts can pile up on top of one another. Marko advises business owners to avoid being lost in the noise by posting content regularly.

However, Marko affirms that it is very important to keep in mind that this does not mean annoying an audience with successive and too many updates. Instead, he suggests to stick to a regular schedule by identifying first the peak hours when posts get the most engagement, then posting at that time. He further advises readers to be consistent in posting content since this is where they can get the audience’s trust and confidence.

After a thorough analysis of the advantages of Instagram as a tool for online business marketing, Marko makes clear that it can help in increasing engagement rates and connecting with a target audience. He says this is why Instagram is one of the best platforms to market businesses.

Marko heads IM Consultant Services. He and his team work with business owners to help them create growth strategies and are passionate about achieving great results for their clients. Marko and the IM Consultant Services staff boast years of experience in online marketing and website development. Those who need the assistance of an expert in using Instagram for marketing their businesses can contact Marko or IM Consultant Services via their company website. They can also contact Marko by email or call him by phone.