Mike Marko Publishes Post on How to Use Facebook for Business

Mike Marko with IM Consultant Services in Cincinnati, Ohio has just announced the publication of his new post on how to use Facebook for business. He says that this article is intended for online marketers who are wondering how they can use the social network to promote their businesses. He further says that this article is also for business owners who want a big return on their time and money.

“As competition becomes stronger, the chance of survival for many businesses is reduced,” Marko states. “There are so many brands marketing on Facebook nowadays that those just entering the competition often end up buried quickly. That represents potentially thousands of dollars in wasted time and money for the business owners who had hoped to establish their brands on the platform.”

He goes on to say that business owners should start their activity on the platform by identifying their target audience. Marko suggests taking advantage of the growing popularity of Facebook in this area. Given the huge number of active users on the network, Marko claims it is practically assured that most businesses will find their target customers on it. Facebook also allows marketers to quickly distribute information to consumers. Marko claims it to be one of the best benefits of using Facebook for business.

“Facebook is the largest social media platform. With over 2 billion users and features that continue to grow more user-friendly, Facebook is also one of the great business marketing tools of our time,” Marko asserts. But he says that using Facebook can give business owners either bad or good results, depending on how it is used for business promotion. When it is used correctly, it can increase customer engagement and drives the growth of a business.

In his article, Marko discusses Facebook marketing strategy and how to use this platform for business marketing effectively. The first thing that he talks about is creating a business page, since this will serve as a business’s “resume” on the network. Marko says that a business’s page should reflect and represent the brand. Marko goes on to suggest that readers make a customized main (profile) photo and cover photo since images are a very important part of a business page. The business logo can be used as the main photo since it is the first one that shows up upon searching for the page.

In addition to what Marko has discussed, he further advises setting up a cover photo. He urges business owners to make it appealing and informative to customers. That is to let them know important information about the business at first glance. Besides, it will be easier to persuade users to see a business page if such professional-looking and appealing photos are set up on the page. A Facebook page should also provide basic information about the business once the visitors land on the page.

“A profile description is another thing that should be added to a business page,” Marko states. He advises business owners to make a few appealing sentences that describe the brand and will help customers to easily remember the page. He also claims it is a good chance to let customers know the products and services offered to them.

Another strategy that is included in Marko’s list of how to use Facebook for business is sharing the page. By sharing the page on a timeline and messages to friends and acquaintances, there's a big chance to increase awareness about the brand. Marko further advises business owners to politely ask other Facebook users to share it within their circles, to expand the page’s reach even more.

Finally, Marko suggests to go ahead and start making Facebook connections. He even shows readers the best way to do it. He says that a feature called “Build Audience” allows business owners to set connections with more customers. Furthermore, Marko notes that there’s also an option that allows business owners to invite their Facebook friends. The option helps online marketers spread word about a business to people who are closest to them.

Besides this article on how to use Facebook for business, Marko offers other useful posts on his blog. He says that helping business owners and marketers grow their businesses online is his passion. Marko and his staff are respected as experts in their field and have helped many business owners in marketing their brands online. Additionally, Marko provides numerous services that can help business owners achieve online marketing success.

He mentions that a lot of his clients come to him for help with driving traffic to their websites. Many of them coming to him for assistance with Facebook marketing, for instance, are in it chiefly to drive traffic from the social network to their businesses’ websites. He further says that there are many different ways to get traffic but business owners need to figure out which one will give them the best ROI. Aside from that, they also need to test which works best for their target market.

Marko notifies readers that his newest post can now be read on his website. The post was written to provide education to marketers and business owners on how they can use Facebook to market their businesses effectively. Marko also informs readers that he regularly publishes posts to educate business owners about this type of information. He also offers face-to-face consultations to business owners thinking about engaging his services. He also says that those who need to know more about the company and the services they offer can visit his site or contact him and his team directly by email or phone.