Mike Marko Publishes Post on the Best Facebook Advertising Strategy

Mike Marko with IM Consultant Services in Cincinnati, Ohio has just announced the publication of his new post about Facebook advertising strategy. According to Marko, this article focuses on helping business owners successfully reach their audiences without having to spend too much. He tells readers that a good Facebook advertising strategy is more important than ever, now that Facebook has made it more difficult for business posts to be seen on newsfeeds. As a result, business owners now have to rely heavily on sponsored posts to reach their audiences.

“This means that business entrepreneurs have to spend money for their brand to be recognized on Facebook,” Marko notes. However, because of Facebook's highly competitive environment, advertising may entail huge expenses if it’s not done correctly. Marko says this is the reason he wrote this article on the best inexpensive Facebook marketing strategy. He discusses the effective advertising strategies on this platform that can be profitable for small online businesses with limited budgets.

The first Facebook advertising tip that Marko talks about in his article is paying for what is needed. He notes that many online businesses end up paying more than they should for ads that are not needed. He says that to prevent this, entrepreneurs using a Facebook ad campaign need to understand how they can use ads correctly. Related to that, Marko talks about Facebook's budget optimization options for campaigns. He explains that using these can help business owners optimize the budget distribution of ads set in a campaign. When budget optimization is turned on, online entrepreneurs can choose if they want it to be “Daily” or “Lifetime”, for example.

Marko also suggests to avoid targeting a group of users based on psychographics and demographics because that can be expensive, especially for small businesses. Instead of doing that, Marko advises to target audiences individually to increase sales or generate leads. He further mentions that the best method for individual targeting is through lookalike audiences and custom audiences.

The ideal custom audience here, for example, would be made up of recent participants in the business’s contests and its inactive customers, among others. By using the custom audience option, high click-through rates for advertisements are established, since it reaches people who already have engaged the brand in one way or another.

Aside from custom audience targeting, Marko further advises using lookalike audiences. Lookalike audiences allow entrepreneurs to target users with the same interests as preferred audiences. Facebook itself will reach out to them since business entrepreneurs will not be able to see and know who these users are by themselves. Marko further explains that lookalike audiences are chosen if they exhibit the same actions or have behavior similar to the existing audience’s. This method will make sure that ads are shown to an audience that’s likely to be interested or is already interested.

Having mentioned these Facebook advertising strategies, Marko goes on to talk about several other factors that affect the performance of advertisements. For instance, he talks about topics like finding out if the audience is experiencing ad fatigue and the trick to posting at the right time. He then talks about some ways to fix issues relating to these subjects.

The first solution that he mentions is using different ads to avoid ad fatigue due to customers seeing the same ads again and again. Instead of doing that, Marko suggests to show a variety of ads by changing them after a week or every two weeks. He also recommends using split A/B testing. They can run different ads simultaneously but with variations in the copy, images, call-to action or headlines.

Finally, Marko advises to know the perfect time to post advertisements. That’s when the target audience is active on Facebook. It can be seen through the page’s performance or Ads Manager. Marko asserts that the time when posts get more engagement is the perfect time to run ads. In addition to that, online entrepreneurs can also set up a system to analyze and review how their Facebook strategy is doing. By doing that, they will know very well what is working for advertisement and what is not.

IM Consultant Services has been helping small to medium-sized businesses for years. The firm offers consultations to business entrepreneurs that help them to better grow their businesses and reach a better return on each marketing investment. Marko offers a significant number of informative posts ranging from marketing possibilities to how to create great YouTube videos. He mentions that helping others create and grow their businesses is his passion and he is respected as an expert in this field.

Marko and his company IM Consultant Services offer services such as social media marketing, website design, and search engine optimization. He also assists business owners by regularly providing information, tips, and advice on various aspects of digital marketing. He says that business marketers who are willing to learn more about marketing can refer to his official website. He has contact information on that site too for those who have questions for him about his blog posts or who are interested in engaging IM Consultant Services for digital marketing assistance.