Mike Marko Posts Effective and Simple SEO Tips for Beginners

Mike Marko of IM Consultant Services in Cincinnati, Ohio has just announced a new post on SEO tips for beginners. Marko claims that SEO or search engine optimization can be simple and straightforward, but only if marketers do it properly. He also mentions that most Internet marketers and business owners use SEO because it can help a business grow. According to Marko, SEO is a process that lets search engines and a target audience easily find a site. He explains that if a website is easy to find on search engines, it is expected to attract more potential customers.

Marko says that he wrote his article to help business owners learn how to do search engine optimization. That will allow them to optimize their websites and improve their ranking in search engine results pages. He notes that learning the fundamentals of SEO will help business owners who are only just beginning to venture into the many possibilities of online marketing. As they master the primary techniques of SEO, improving search engine rank will not be an issue in the future.

“The first step to learning effective and simple SEO tips for beginners is learning how to use the Google Search Console,” Marko states. He mentions that business owners should use this free utility from Google to monitor their sites’ performance in the search results pages. He urges digital marketers to learn the Google Search Console’s features thoroughly, since this SEO ranking tool is a crucial thing to master if they want to be successful in search engine optimization.

In addition, when business owners master the basics of Google Search Console, it will be much easier for them to recognize flaws in their websites. That will tell them what areas need improvements for the site to get higher ranking in search engine results pages. Marko informs his readers that there are many reasons a site may not appear in those results pages at first. For example, one reason could be that the website is new and has yet to be indexed. Marko goes on to say that it could also be that Google has trouble finding the website because of its layout.

Marko states that a website may not appear in search results pages too if Google gets an error while crawling the website. Marko advises his readers that if they don’t see their site on the search engine result pages or SERPs, they should try submitting their website to Google. He claims that if they submit their site to Google, there’s a higher chance that Google will show their site in the SERPS and will crawl the site.

Marko’s next advice for effective SEO is for business owners to use relevant keywords. He claims that keywords are a big factor for successful SEO. Furthermore, adding keywords to a website can improve its rank on search engine results pages.

Marko shows how using relevant keywords increases content’s visibility on the Internet. He says that when an Internet user searches online for something, he will just type a few keywords instead of typing long phrases. Additionally, when people search for online products, services, or businesses using keywords or phrases, any content from the website that uses the keywords will appear in the SERPS. Marko states that multiple keywords can be used by websites but his advice is that those keywords should always be related to their products or services.

“Google has strict rules on using keywords,” Marko asserts. “If a website or piece of content is overstuffed with keywords, it can result in a low rank on search results. For small businesses, it’s important to use only relevant keywords for the website, and to use them judiciously.”

He advises business owners to figure out the best keywords for content. For example, if the business is in the men’s wristwatch industry, Marko advises to think of phrases or keywords that men would usually type when searching for watches.

Another functional way to find keywords is to use search tools. Marko goes on to say that there are a lot of keyword search tools and each one has its unique features. There are free ones and others with price tags. Marko lists some of the best keyword search tools, like Ahrefs Keywords Explorer, SEMRush, Keywordtool.io, Google Keyword Planner, Long Tail Pro, KWFinder, UberSuggest, Jaaxy, and Serpstat. He also mentions that by using the Google search bar, online searchers can already find keywords by themselves. If they just type a few words, Google will suggest words or phrases that are usually searched for by other people.

Those who need the help of an expert in SEO for beginners can contact Mike Marko or his company, IM Consultant Services. He and his team have undergone extensive training in online business marketing aside from having a lot of actual experience in it. Those who need more information about their marketing services can visit him or IM Consultant Services online or call them directly by phone.