Mike Marko with IM Consultant Services in Cincinnati, Ohio has announced the publication of a new post for business owners. He says that he wrote the article with the aim of showing others how to achieve success on Facebook. Marko urges readers to read and digest his Facebook marketing tips. He motivates business owners too by pointing out that success on Facebook is within everyone’s reach if they just follow his tips.
Marko warns readers not to skip Facebook just because they think that the network has tight competition. He encourages business owners to steel themselves against intimidation. Furthermore, he says that they can achieve their business goals even if their brand is new to the market. That success will be possible if marketers will just learn to use Facebook marketing strategy and will focus on effective marketing.
The first Facebook marketing tip that Marko discusses in his article is about making the best Facebook page. He says that if business owners do this, it will help them stand out among others. According to him, the Facebook page represent the brand, so if it is interesting, it will help attract more potential customers. He warns marketers to avoid using a personal Facebook account to market their business, however. This is since those are not meant for marketing. Marko explains that a personal Facebook account does not have features that can be used to promote online businesses. So, Marko urges business owners to create a Facebook business profile page if they still do not have one.
When the page is created, Marko advises business owners to add to it all important information about the business. In particular, Marko says to add store hours, the store’s address, and the website address. He also recommends listing the products and services in the “About” section of the page. Doing this makes it a lot easier for people to notice the things that a company offers. Marko claims that consumers like Facebook pages with complete company information. It is a fact that when people know about the company, they are more likely to trust it. That may even encourage them to buy into the brand’s products or services.
The next Facebook marketing tip that Marko discusses in his post is making use of messenger bots. He explains that messenger bots allow marketers to set automated messages that can be triggered when someone sends a message to a Facebook business account. Marko educates readers by enumerating the ways messenger bots work, like giving customers information, getting customers’ orders, and thanking customers.
“People on the Web have a very limited attention span,” Marko asserts. “So, if they get the information they request as swiftly as they can, they’ll likely stay on the page. Bots can help a lot with that by automating certain processes to cut down on wait times for customers. This renders your whole operation more efficient, which means consumers are served faster and are thus happier.”
Marko also warns his readers not to overuse automated messages, however. A lot of people expect to be helped when they send messages on a Facebook page. Sometimes, automated messages annoy potential customers, because there are certain situations when a personal touch is merited. So, Marko advises marketers to never automate everything, only those things where automation is appropriate.
Aside from that, Marko goes on to say that businesses should be posting content on Facebook regularly. He continues by saying that content can give users a reason to like a page. Marko further notes that there are a lot of ways to get new content on a Facebook page. One of them is reposting.
He advises posting original content more often, though. Original content is better at differentiating a brand from others, according to Marko. Marko also advises business marketers to develop a content strategy. He advises his readers to find some proven ways to make people talk about the business.
Marko also reminds his readers that their content should get engagement since it’s the key to business success. Customers’ engagement boosts presence, sales, and credibility. Marko claims that creating interesting posts is a good way to engage one’s target audience. In addition, he advises business owners to post at times when most of the target audience is active.
Finally, Marko urges that business owners use Facebook ads correctly. He says that it is one of the most important marketing tips. He explains that it is hard to get followers for a Facebook page, but posting ads can help with that. Marko says, “Facebook ads can massively increase your reach on the network. So, the proper use of Facebook ads is one of the deciding factors of business success on this platform.”
Marko regularly posts other articles on social media digital marketing on his website. This latest article is only one of his many pieces on Facebook marketing as well as social media marketing. He and his team at IMCS offer online business owners different marketing services, including personal consultations on what he can offer to help get more customers. He says that those who are interested to learn more can find his contact details on his website. In addition, they can review his digital marketing guides on his blog.
SOURCE: Press Advantage [Link]
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