Scott Holroyd, who is based in Los Angeles, CA, has announced the launch of his podcast titled, “The Conversational Marketer” and his new book, “Unleash The Power of Conversational Marketing”. Through his podcast, Scott provides his weekly insights and marketing knowledge to the masses. Listeners get to learn how to use the Conversational Marketing System to grow and scale their business online. More information about Scott and conversational marketing can be gleaned from his website at https://scottholroyd.com.
This kind of marketing is all about initiating a conversation with a targeted group of people who can benefit from the product or service being offered by the business. This dialogue may be done through a telephone call, face-to-face meeting, or email exchange. In this manner, marketers are not just sending messages to leads or forcing them to take a certain action. Instead the marketing approach is really a conversation.
Scott himself says, "I believe that a conversation is the most powerful tool that we have in our arsenal, yet no one is talking about it. Everyone is so consumed by the sale that they become marketing robots, working the system, jumping from one guru to the next, one lightweight dream to another, without even knowing that they are doing it."
Scott continues, “I know how to create a high ticket product. I know how to build the worlds best conversation based marketing funnel. Let's face it, I wrote the book! And with the recent launch of my new podcast called Conversational Marketer I am giving away pre-orders of my new book titled "Unleash the Power of Conversational Marketing" to every new subscriber that wants to pre-order for free.”
People can subscribe to The Conversational Marketer Podcast on the usual hosting services but Scott has also set it up to be delivered through Facebook’s Messenger application. There are also plans to make the podcast available through Amazon’s Alexa enable devices in the coming weeks.
Conversational marketing is a one-to-one approach to marketing that can be used by companies to reduce the time it would take for a sales cycle to be completed. This allows them to understand their customers and establish a more human buying experience in just a short time.
Conversational marketing is different from traditional marketing in that it makes use of real-time messaging that is targeted towards specific people. It also makes use of intelligent chatbots rather than lead capture forms. The advantage is that leads will no longer have to wait for follow-ups. They will be able to engage with the business at a time that is convenient for them.
This kind of marketing is all about initiating a dialogue with a targeted group of people who can benefit from the product or service being offered by the business. This dialogue may be done through a telephone call, face-to-face meeting, or email exchange. In this manner, marketers are not just sending messages to leads or forcing them to take a certain action. Marketers will be answering people’s questions and listening to their response with the result that they are able to discover new ways of helping these people. What this means is that the marketing approach is really a conversation.
The conversational marketing approach is different from the usual way of marketing that has been practiced for some time now, such email blasts, online forms, sales-qualified leads, robocalls, retargeting, and A/B testing. These methods have resulted into a cold and impersonal way of marketing. Instead of giving importance to marketing data, the focus of conversational marketing is the customer.
Scott points out that before the telephone or the Internet, people have already been using conversations to market their products or services. He notes that this is still being used in mom and pop stores, corner stores, and other small businesses. Obviously, the advantage is that the approach is customer-focused and warm, instead of the cold approach used in email marketing and other ways of marketing that have been developed with the help of new technology.
Over time, companies have depended on technology for their marketing efforts but the result was that they made themselves distant from their customers. There were no longer one-to-one conversations and interactions. Conversational marketing seeks to change that and bring back the person-to-person conversations that lead to marketers discovering the needs of a customer and the customer discovering how a product or service can help.
Those who need more information from Scott Holroyd about conversational marketing can join the Conversational Marketing Facebook Group or visit his website.
SOURCE: Press Advantage [Link]
Scott is the creator of the Conversational Marketing System, Consultant, Author, Serial Entrepreneur, and has managed marketing strategy for the likes of Coca Cola, Loreal, and Ford Models.