PracticeBloom Plastic Surgery Marketing

Clifton, New Jersey based PracticeBloom is delighted to announce that they are now providing digital marketing services for plastic surgeons all over the United States of America and Canada.

After nearly a decade of experience in the industry, PracticeBloom has developed an industry-leading, holistic approach to plastic surgery marketing called ProfitEngines. ProfitEngines are a form of funnel-marketing that begins with an offer which is turned into ads targeted to specific demographics on social media platforms, sending premium traffic to beautiful landing pages with clear cut calls-to-action where the traffic converts into leads. Retargeting campaigns show follow-up ads to those who hit a landing page but didn't covert the first time, drastically increasing conversion rates.

The company has made over 1000 tweets on their twitter account at https://twitter.com/practicebloom, sharing only the most up to date information with their clients. Keeping clients up to date with changes in the industry is of great importance to the company.

There are many positive testimonials about the company, many of the best unfortunately can’t be shared for confidentiality reasons, but Dr. Crawford says, “PracticeBloom couldn’t have been better for my practice, they were very good at communicating with me, making sure that what they were doing was done exactly how I wanted it done. They were also unbelievably organised, I wish my practice was as organised as their company, they actually completed my project long before the deadline. As for the services they offer, they’ve gotten me so many leads that we are actually undergoing an expansion of the practice to accommodate the influx in demand. There are no complaints from me, and I definitely recommend working with them if you are lucky enough to be given the opportunity.”

Their marketing tool, ProfitEngines do all of the marketing work on behalf of the company. ProfitEngines are the quickest way to grow a business, complete with transparent return-on-investment. They do require constant investment in the form of ad spend, though, which is why the company always recommends adding an SEO program on top of the ProfitEngine. Search Engine Optimization is a longer-term investment as it usually takes between 2-6 months for the company to get the website to the top of page one in search results but once the site is there, it’s a steady stream of FREE leads, day after day, week after week.

PracticeBloom are also now on YouTube, where they showcase small tips on how a practice can improve their SEO and marketing strategies. Their YouTube channel can be found at http://bit.ly/practicebloom-youtube.

The company’s website describes that reputation management is vital to marketing. “According to industry surveys, 90% of your potential new patients will research you online and read the reviews people have written about you and your practice before booking a service. There's just not two ways about it - your online reputation needs to be outstanding. Building and maintaining an immaculate online reputation is easier said than done, however, which is why Reputation Management is a critical piece of our ProfitEngine Pro and Premium plans. If you use online scheduling, ProfitEngines know when your patient appointments are and will follow up with people shortly after their appointments conclude requesting feedback about their experience. Any negative feedback entered gets sent straight to you without having a chance to reach the open internet. Anyone who response positively gets an immediate automated followup politely requesting that they post their feedback to your preferred review platform such as Facebook, Google, ZocDocs, etc. The system makes it easy as all they have to do is tap a button and their positive feedback is automatically copied, they're taken right to the ‘leave a review screen’, and all they have to do is hit paste. The result is a steady stream of new positive reviews and an online reputation that will convert more potential patients into actual appointments.”

It can be difficult to determine the difference between leads and conversions in marketing, but the company’s website explains it as simply as possible, “When we talk about conversions and conversion-rate-optimization, it's important to understand what a conversion really is within the context of your marketing campaigns. Our ProfitEngines will drive targeted traffic to your new landing pages where people will claim your offers, making them new leads but not conversions. Having someone's name, email, and phone number doesn't do much for you if they're not going to book an appointment. Appointments are your conversions. Most marketing companies will stop at generating you leads, but ProfitEngines use automation to convert leads into bookings - automatically.”

Matt, a spokesperson for the company says, “We make your website show up at the top of the search ranking on google, this is by using SEO. Search Engine Optimization (or SEO) is a science that has continually increased in difficulty over the years. We were born as an SEO company and we're proud to still be at the top of the industry delivering unbeatable results.”

More information about the services PracticeBloom offers and their contact information can be found on their new website at www.practicebloom.com. They are also very active on social media, where they respond promptly to all business inquiries.