Practice Bloom Medical Marketing Website Now Online

PracticeBloom, a marketing agency that focuses on medical practices out of Clifton, New Jersey, is proud to announce the launch of their new website for medical marketing. The new website has been streamlined to better showcase their suite of services for medical practice marketing by PracticeBloom. The agency focuses on plastic surgery marketing, spine & orthopedic marketing, medical spa marketing, and chiropractic marketing.

Matt Coffy from Practice Bloom says, "We're really excited to show off this new website to our clients. It's perfect for showcasing all the ways we can help your medical practice grow and get more patients."

Among the slate of services offered at PracticeBloom are email marketing, content strategy, search engine marketing (SEM), social media marketing, and more. "We work with a wide variety of practices to create unique digital solutions to generate leads that will become patients," Coffy states. "We work closely with your practice to create a strategy that works."

The agency's offerings revolve around their ProfitEngines program, which consists of a number of lead generation services designed to boost a practice's online profile. It starts with creating a paid advertising campaign, where a practice will work with PracticeBloom's Paid Ads team to create targeted ads on Google AdWords, Instagram, and Facebook.

After the ads have been launched, a landing page will be made to direct web traffic to claim the ad's offer and convert that traffic into leads. The landing page is made to load fast, have an eye-catching design, and a direct call to action. In order to ensure the landing page is as optimized as possible, PracticeBloom will test it out using split testing, or A/B testing, to try out different layouts of the page, directing different traffic to them to see which one performs the best.

As part of their ad strategy, PracticeBloom also employs retargeting in order to get the practice's ads in front of the traffic that may not have taken the ad offer right away. Industry studies indicate that people who see an offer more than once are 70% more likely to go for it, which the agency says is big for practices trying to get patients in the door. "People are surprised at how lower cost retargeting is," Coffy says. "We've even generated leads for Botox patients for as low as $3, which is unheard of."

Another aspect of the ProfitEngines program is the automation of the leads to conversions. PracticeBloom emphasizes that getting the traffic on the web cannot end with having an email address. They have developed an automated appointment booking system that eases stress on training and hiring staff and uses artificial intelligence to send reminders to leads who have not yet booked an appointment.

The final part of the ProfitEngines program is reputation management, which Coffy says is vital to any practice. "When it comes to healthcare, we know that 90% of people who are looking for a doctor will look up reviews online before choosing a practice," he says. "We'll set up a review screening process that will allow you to address negative comments, as well as let you know who's leaving positive comments on various platforms so you can respond. Not only will it boost the kinds of patients that come to you, it will also greatly increase your value in search engines."

Practices who sign up to the ProfitEngines Premium plan will gain access to their Digital Dashboard App, which is available for both Android and iOS. Through the app, clients will be able to see clear metrics on phone calls, leads, traffic, and conversions in a clean interface. The metrics are updated live from the PracticeBloom location and can be seen at any time on the app.

"We've noticed a huge increase in the number of patients from many of our clients," says Coffy. "With a system like ProfitEngines, we really take the work out of getting new patients in the door. From targeted ad campaigns to the automated appointment booking, we'll leave you to do what you do best, and that's to provide the medical services offered by your practice."

Many medical practices have nothing but praise for PracticeBloom and the ProfitEngines program. "The ProfitEngines program by PracticeBloom has skyrocketed my business. It's worked so well there have been times when I had to ask them to slow it down so we could catch up," says Dr. Hardik Soni, owner of Ethos Spa.

More information about PracticeBloom can be found on the agency's new website. The agency also hosts regular podcasts and visitors can also peruse case studies from clients. Those interested are also invited to follow PracticeBloom on LinkedIn.