Mike Marko Publishes Blog Post About The Customer Profile Template

When Mike Marko founded IM Consultant Services, he aimed to develop a business that would help others be successful with online enterprises. To achieve this, he developed a variety of different training programs, while also offering other vital services for digital marketing. Additionally, he regularly provides free advice and information through the publication of blog posts. He has now announced the publication of his latest blog post, 'Your Consulting Client Avatar - Customer Profile Template'.

Mike Marko says: "After you have determined your targeted audience, creating your client avatar is relatively easy. It's really narrowing down your focus to one person. And that one person is representational of your targeted audience."

In the new blog post, Marko starts by explaining the difference between target audience and avatar. Essentially, the targeted audience is a large group of people, which make up the entire demographic that a business wants to sell to. The avatar, however, is the singular person that represents this entire group. Marko explains that it is of vital important to be incredibly specific about this.

Marko explains: "An ok avatar would be something like 'My avatar is 30-40 years old, works 40-hours a week, has a family with a couple kids. They are frustrated and are having trouble learning and implementing anything about X and need help.' But a really good avatar goes even deeper. It is vital to add names, professions, interests, future goals, hobbies, and more."

Defining a target audience is something that all businesses should engage in if they are to be successful in their online ventures. However, by breaking it down into a specific avatar, it becomes a lot easier to actually find those people. Marko recommends social media, networking events and other in-person meet-ups, and more. He also adds that avatars can evolve as the business grows.

Marko says: "Just because you defined your perfect customer today doesn't mean that you won't change your offer, or find a better avatar as you get more experience. Pay attention. Learn from who you do talk to and work with. Your avatar will evolve as your consulting business does."

IM Consultant Services provides various kinds of services for digital marketing. These include search engine optimization, social media marketing, branding, website design, online marketing funnels, paid advertising such as PPC, email marketing, and press releases.