Mike Marko Releases Post On How To Get Consulting Clients

Mike Marko, the founder of online marketing company IM Consultant Services in Cincinnati, Ohio, has announced the release of his latest blog post on how to get consulting clients by using a web page for capturing leads. He points out that this is the solution for consultants that are experiencing a slow down in the flow of incoming clients. This is critical because such a slow down will also mean a reduction in the funds that are available for marketing, resulting into a gradual decline in business.

Mike Marko says: "It can be a challenge making sure that you create a predictable flow of business. What you need is a great online marketing system that helps you generate leads who can become new clients ... a system that works for you when you are too busy to market for new clients. And this all starts with the page for capturing leads."

A capture page, according to Marko, is designed to encourage potential clients to provide their email address or other contact information in exchange for something, which is usually a free giveaway. The blog post then explains the goals of a capture page. Marko explains: "A capture page does a few specific things. It uses the WOW factor, solves a problem, is clearly stated, explains the benefits, and has a 'hook'. Everything on the page should be based on the business' unique selling proposition (USP). It is, therefore, vital to know one's USP."

Marko points out that it is essential on the capture page to communicate briefly and clearly the USP of the business. The USP has to be able to define clearly what clients can expect and why they should care about what the business can provide them. The USP has four main elements: the main headline, the supporting headline, the reinforcement statement, and the closing argument.

Those who want more information on how to get consulting clients by using an effective capture page are encouraged to contact Mike Marko. His company offers various services include branding, social media marketing, search engine optimization, online marketing funnels, search engine marketing, email marketing, website design, and press releases.