Mike Marko Posts Facebook Advertising Tips

Mike Marko, founder of Cincinnati, OH based digital marketing company IM Consultant Services, has recently published a new blog post titled, 'Top Facebook Advertising Tips'. Most people are likely to be aware of the importance and power of Facebook in social media marketing but Marko points out that many are not using it properly. He wants to show that there is a more effective way of advertising in Facebook.

Mike Marko says: "Chances are you aren't doing them right. Don't worry, most people make the same mistakes and there is a more effective technique to running your ads. That's why I want to present a proven technique that we use for my clients."

According to Marko, how people usually do Facebook advertising can be likened to them approaching a total stranger and then suddenly proposing marriage. He explains that people are not likely to buy from someone they have never met before. He points out that Facebook is not a marketing platform, but a social platform where the intention is to socialize and not purchase things. He adds that if people intend to buy things, they would usually go to sites like eBay or Amazon.

Mike Marko explains that a good campaign is one that involves three steps. The first step is to launch an advertisement that provides something of value to people, rather than asking them to buy. The second step is to create an ad that will then get customers into the store. It is only in the final step that an ad is posted that actually sells. With regards to the third step, Marko adds: "I like to give an irresistible offer at this point. It starts off with a discount on the product or services and/or bonus stacking to help close the deal. They should have had some opportunities to buy already in the previous ads, but now it's time to make sure they pull the trigger."

Mike Marko also wants to stress that Facebook marketing is just one the many marketing techniques that IM Consultant Services can help with. They offer various online marketing services, including branding, search engine optimization or SEO, online marketing funnels, press releases, search engine marketing, social media marketing, email marketing, and websites. Those interested may want to contact the company at their earliest convenience to learn how to possibly boost their marketing results.