Yamane Marketing Releases Information On The Increased Value Of Mobile Optimized Websites

As more and more consumers switch to smartphones for their internet browsing, businesses have begun to learn the importance of having a mobile optimized website. Yamane Marketing Group, an online marketing company based in Honolulu, Hawaii, has released information indicating that the number of searches being performed using mobile devices have now surpassed the number of searches being done on desktop computers.

Dan Yamane of Yamane Marketing Group says that businesses need to ensure that their sites are optimized for mobile consumers now more than ever. "Mobile online time, the time that consumers spend on the internet on their smartphones, is now higher than that of laptops or desktops, and that will continue to increase as mobile phone companies continue to roll out new and improved versions of their phones. Not having a site that is optimized for these consumers means that you are losing business."

Yamane, whose company website is http://YamaneMarketingGroup.com, caters to businesses and their online marketing needs. Dan Yamane states that a mobile optimized site will ensure more business because consumers tend to use their mobile phones to search for products and services, many while on the go.

"People meet for lunch and will use their smartphones to find a good spot," Yamane explains. "Or they need work done on their vehicle and find an auto shop while they're headed in that direction. Mobile internet is the next big thing and if you aren't part of it, you are significantly missing out."

Nearly two thirds of the population of the United States now have a mobile phone with internet according to industry research. Studies show that these consumers use those phones to conduct most if not all of their internet searches. A study done by Google back in 2012 shows that nearly 75 percent of all online visitors are much more likely to return to a website if it is optimized for mobile browsing, and Yamane says that those numbers are sure to have increased over the past five years.

Yamane Marketing Group offers services that help businesses to enhance their mobile optimization, ensuring that they retain visitors and see an increase in new customers. The company says that local businesses without mobile optimized sites can contact them to learn more about the services.