IM Consultant Services Publishes New Blog On Effective Website Design

Cincinnati, Ohio based IM Consultant Services recently announced that they have published a new blog post to help online businesses have an effective website design so that they can see higher numbers of visitors and more returns. The blog post highlights how to attract customers to a website and goes over key strategies that can help to keep customers on the website and ensure that they are more likely to purchase while there.

"Having a website is one thing," says Mike Marko with IM Consultant Services. "Anyone can have a website but not everyone can get people to stick around on that website and purchase products or services. That's the difference we're trying to show in this post."

Marko states that there is a significant different between a website design that is effective and that which is not. He states that any design is not going to give the site owner returns, and that there are multiple things to consider when designing a website to make it a more effective design that can help to return some profit.

In the new post, Marko points out that there are multiple reasons why visitors may not stay on a website long enough to purchase. He says that multiple things such as slow navigation and even a poorly designed logo can send visitors straight onto the site of a competitor.

"Your website design should be as important to you as your overall product or service," explains Mike Marko. "After all, if your site design isn't keeping customers there long enough to buy, it's really not doing its job."

In addition to logo design and navigation, Marko says that overall clutter, color, and various other aspects can contribute to a website's failure or success, and he says that most business owners don't give nearly enough thought to how their website looks to visitors. He states that sites should be built and designed to cater to those viewing them, not the business itself.

IM Consultant Services helps people better understand how to design a website. The company builds and designs sites and also offers branding, social media marketing, search engine optimization, PPC ads, online marketing funnels, websites, press releases, email marketing, and more. Those interested can visit them online to read the blog post and/or check on the services offered by the company.