Massage Today Publishes Article By Alternative Health Marketing Specialist Stephanie Beck

The alternative health and wellness information portal, Massage Today, has included an informative article from published author, Stephanie Beck, in their July issue. This particular issue is focused on providing information to therapists in expanding their online presence. The California-based author is an experienced online marketing educator and advocate for the alternative health industry. Stephanie explains, "With decades of combined experience in sales, marketing and service at the executive level, we understand the needs and struggles of growing practices."

The article elaborates on the importance of practitioners allocating resources and time to ensure they receive enough exposure for their business. Stephanie has stated that this article will be followed by subsequent ones which will aim to cover the entire spectrum of promoting a therapist's practice online. "In this article, I have cleared misconceptions and differences when trying to find the best person to work with for searching keywords, which will help to boost a website's Google ranking," Stephanie explained. "In future articles, I will cover websites, social media and sales funnels."

As a published author of the book "Social Trigger Points," Stephanie has specialized knowledge in improving alternative healthcare practitioners' businesses by expanding their public exposure. Customers of her book have expressed their satisfaction with the guidance they have received. "This book is just packed with good information," expressed one reviewer. "Stephanie seems to know her stuff. One just has to act on what you read."

The article is divided in three sections that focus on the different misconceptions a therapist might face while starting a practice. Stephanie dispels each misconception while providing an explanation as well as a summary of what to expect in a real-life scenario. "As a business owner, your number one job is to market your practice," she explained. "Most massage schools offer a certain amount of business planning, but they really can't fully prepare you for the real-world application."

Stephanie actively engages in social media communication to promote her ideas and share knowledge with others in the industry. Her marketing company, SRB Solutions - Stephanie Beck, has retrospectively been the recipient of the Kudzu Best of 2012 Online & Social Media Marketing award for their achievements.