Stephanie Beck Publishes Article For Chiropractors On How To Use Hashtags For Social Media Marketing

Stephanie Beck, who specializes in online marketing for chiropractors and other healthcare practitioners, has published a blog post on the importance of hashtags for social media engagement and branding. Chiropractors have long been a very hands-on type of practice when it comes to marketing. They have relied mainly on doctor referrals and patient recommendations in order to grow their practice. However, an increasing number are realizing the value of digital and social media marketing. To support this, Stephanie has been providing educational resources like the chiropractic articles to teach them about various online marketing strategies.

Stephanie Beck, founder and owner of San Diego, CA-based SRB Solutions, says: "Mastering the art of the hashtag can make a huge difference to a chiropractic office. At first, they were mainly popular on Twitter, but they are now becoming increasingly popular across all social media channels and the rest of the internet as well. Essentially, the hashtag allows you to create a keyword that is picked up by social media channels and search engines alike, and that is a very powerful tool."

Stephanie Beck worked for the health and wellness industry for 15 years. That is why she decided to focus on this niche when she established her online marketing company. Specifically, she provides advice to massage therapists, bodywork therapists, and chiropractors. She frequently is invited to present webinars for different associations across the country, as well as at national events and conferences on social media and online marketing..

She also releases a number of free resources and articles on her subject areas. The SRB hashtag blog, for instance, is designed to provide chiropractors with a wealth of information on the proper use of hashtags and how they can implement those tools to attract new patients. In this article, Stephanie addresses four ways in which chiropractors can research the appropriate hashtags for their needs.

"With four simple steps, chiropractors can get the right hashtags for their practice," says Stephanie. "First, they have to research the hashtag itself. Second, they should look up what trending hashtags mean. Then, they should look at trending hashtags in their local area. Lastly, they should check the platform where they will use them, such as Facebook or Twitter."