Portland SEO Chief Operating Officer Augusto Beato Announces Publication of a Guidebook on Local Online Marketing

Local marketing expert, Augusto Beato, announces the publication of his guidebook on local online marketing and search engine optimization tactics. The book "Augusto Beato's Guide to Marketing Your Business Online: Harness the Power of the Internet to Boost Your Profits" is available for sale on Amazon.com as of 10/25/2015. Mr. Beato is the owner of Portland SEO, a local firm specializing in helping small and large Portland industry accomplish excellent internet presence.  He is available to speak at local community events as an expert in actionable information on how to market businesses online.

The following statistics provide a glimpse of how people are using the Internet to find the products and services they need: The most important statistic starts here.  A profound 64% of U.S. Gross Domestic Product comes from local businesses.  Yet local businesses have the least assets to apply towards the aggressive online marketing game.

Over 2.6 billion local searches are performed monthly – a number that grows more than 50% each year.  The are subsets of shoppers who are only shopping for their experience online and then there are others who shop to buy- knowing the difference is power. Also, 98% of searchers choose a business that is on page 1 of the results they get. Portland SEO was founded on the principal that being number one takes more than just a name, product, or customer experience- it takes excellent marketing strategies and a shocking amount of search engine optimization (SEO). Within this 98% of shoppers, 41% of clicks go to the #1 ranked site on a search.

Portland SEO stresses it is important for any business to develop and implement an online marketing strategy to position their business to the top of the search engine results so prospective customers can find them, even without knowing the name or website of the business.“My colleagues and I have a proven track record of delivering a powerful online presence to create a steady stream of new customers; the power of the internet is profound for small companies. As traditional marketing has seen a downward spiral in effectiveness, online marketing has become the surest way to get new business,” said the founder of Portland SEO, Augusto Beato.

Mr. Beato and Portland SEO is available to consult with growing businesses for the development of custom marketing strategy plans.  He intends that his Guidebook will find its way into your hands, the owners of small companies and leaders of the Greater Portland business community.