Child Care SEO: The Secret To Great Child Care Branding

Austin, Texas-based Child Care SEO is reaching out to the broader community to share tips on effective child care branding. The company is dedicated to providing an easy way for child care providers and schools to create websites and conduct marketing designed to attract new parents, book more tours, and enroll more children.

Colin MacLeod of Child Care SEO says, "Your brand is your identity. It's how you define yourself. While your services may be similar to your competitors, the right branding can help you stand out. Your logo, colors, and words combine to make up your identity. Building a brand involves more than emblazoning your school's name and a sign above your door. Your brand should be consistent. It should convey a harmonious message that you build into every aspect of your business. Considering all this, you might think that child care branding is a complicated process, but the truth is that it is straightforward if you know what to do."

According to Child Care SEO, the first aspect to consider is how the school/child care business represents itself. Several crucial questions, such as which age groups the school will serve, who the ideal customer is, which socio-economic bracket the customers belong to, what the mission statement is, and more, should all be considered during this stage.

Then it is important to pick a good name for the school — and an equally good tagline. Taglines are the short text placed below the school's name in the logo, and it should state exactly what the school does. Child Care SEO explains that if the company's name reads along the lines of 'ABC Child Care,' then the tagline is less significant since the name is self-explanatory. However, choosing a tagline becomes more important if the name is more metaphorical (like Happy Bunnies). The tagline should be short and capture what makes the school or childcare business unique to the parents.

The next important step in ensuring proper child care marketing is to pick the right colors for the school's logo. Child Care SEO explains that color choices significantly affect how customers feel about a business. Large companies spend a lot of money on the psychological effects of their color palette, so a good approach can be to piggyback off famous brands. In their blog post on the subject, Child Care SEO writes, "A simple way to make a clean design is to choose three to four key colors and use them everywhere. You want one of those to provide a good contrast that you can use to make visual elements stand out."

Then comes the logo. Child Care SEO emphasizes the importance of logos, saying that they are the cornerstone of any business' brand and identity. If possible, a simple logo should be selected that will work well in both color and monochrome. This can be helpful when printing does not allow the use of the entire palette. If the school or child care business is still in its early stages, it can be helpful to think about future growth. While rebranding might become necessary, having a simple, effective, monochrome logo will make it easier to evolve the branding organically.

Once all that is done, it can be advantageous to have a style guide. This document will serve as the be-all and end all of the company's design decisions. The style guide can be shared with whoever is creating new design elements (web designers, new logo designers, and so on) for the school so that every aspect stays consistent.

According to Child Care SEO, a branding guide should contain a list of fonts that must be used throughout the sites and where to use them, the color palette and three or four key colors for that palette, all versions of logos (landscape and square), how to handle name and abbreviations, how to treat the tagline and more. Ensuring consistency everywhere can go a long way in elevating a business to estimate parents looking for a suitable provider for their child.

Those who want to learn more about child care marketing or the other services provided by Child Care SEO should visit the company's website. They encourage interested parties to get in touch with them via the contact form on their website. Alternatively, they can reach out to Colin MacLeod directly via email or phone. The child care marketing agency maintains a social media presence and can be found on Facebook, Twitter, Instagram, and YouTube.