Aviation Business Consultants Intl. (ABCI) have released a new podcast aimed at marketing and sales professionals within the aviation industry. The company has expressed that this podcast has been created in an effort to deliver important information to their clients as quickly and efficiently as possible. Those interested in hearing it are able to stream from the site or download through iTunes.
Aviation Marketing Hangar Flying, the title of the podcast, introduces effective learning methods for marketing professionals who work with those hoping to learn how to fly. ABCI has made it clear that they believe the only real way to learn to fly is by trained professionals, and that flying skills aren't something that individuals can gain through book learning alone. They describe the podcast as follows: "Your hosts, John and Paula Williams, share strategies, relevant examples, hacks, and how-tos. They also share interviews with the smartest people in the aviation industry. Everything in Aviation Marketing Hangar Flying is designed to dramatically improve your sales and marketing results without the embarrassing hype you'll find in sales and marketing in other industries."
John and Paula Williams are well-known marketing consultants within the industry, and they share their own experiences and experiments in aviation marketing with those who wish to learn more about how to be successful within this industry. The new podcast is the first of many, and will cover subjects as blogging and podcasting as marketing methods, how to avoid random acts of marketing, why customers expecting free items is negative for business, and how everything is connected in a good marketing campaign.
Those who download the first podcast will also be presented with a diagram of the campaign being used in the podcast as a downloadable handout. This is meant for marketers to follow along with the podcast and better understand the methods being mentioned. The team at ABCI has expressed their hope for all marketing and sales professionals to succeed, and hope to make an impact on the future strategies used by specialists within the aviation field. They invite those interested to follow along and return back for future podcasts.
SOURCE: Press Advantage [Link]
ABCI helps companies sell more products and services in the Aviation industry. We work with charters, brokers, flight schools, MROs, component manufacturers, software, doctors, lawyers, insurance professionals and others.
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