La Mesa, CA-based All Systems Go Marketing would like to reach out to the wider public to share insight on online marketing through one of their blog posts. The full article can be viewed here: https://www.allsystemsgomarketing.com/content-marketing/no-slacking-off-with-your-online-marketing-efforts.
Some companies may be thinking that they should put their digital marketing efforts on hold due to the negative effects of the COVID-19 pandemic. The world economy is in a downturn, but those who are capable of reading through the current situation know that this is actually the best time to double down on online marketing efforts. Everyone is staying inside their homes without much social interaction, and people are spending most of their time on the internet and social media. This makes the current situation an excellent opportunity to strengthen digital marketing and online advertising efforts. In general, All Systems Go explains that there are three major actions that all companies can take in order to make the most of this crisis.
First and foremost, businesses need to ascertain their target audience. Companies must be aware of their customers and ensure that their target audience knows who they are, where they can be found and how their products and services can be availed. This is especially true during these days where there is less business activity going on (since most brick and mortar stores are closed). Despite the overall drop in business operations, the current situation has also led to certain companies, such as those who sell products, online experiencing a boom. These businesses can use this sudden surge of sales that they are experiencing as an opportunity to ride the wave and extend their success. In order to do this, they need to ascertain which parts of the market are contributing to their increase in sales.
Companies benefit when people know about them. Ad campaigns on social media can be done even with small budgets, and they should prove to be effective. Companies can also get their name out there by undertaking small tasks, such as updating their blogs, posting on social media and launching email campaigns to raise brand awareness.
The next step companies can take is to convert potential customers to sure buyers. Not all businesses are experiencing a boom due to the current COVID-19 situation. In fact, many are facing a reduction in their daily operations. These businesses can take this opportunity to maximize conversions from the marketing efforts that they have launched in the past. They can study and assess the user journey of the targets of their marketing campaigns. They can check details such as where email campaign recipients stopped clicking and where the most fallouts occurred during previous UTM campaigns, for instance.
Businesses can then consider why their target audience stopped where they did and find opportunities to convert potential customers to sure buyers. It is crucial for businesses to understand whether their checkout process was a bit too slow, the buttons in emails for calling clients to action were not very compelling or the pages where the buttons led clients caused a loss of interest. Finding the parts of marketing campaigns where leaks and lost opportunities occurred can help companies improve their marketing efforts and lead to a higher conversion rate of potential customers.
Last but not least, business owners can focus on testing different marketing strategies to identify which one works best for their business. According to Business2Community, “Not only is testing beneficial to the whole world in determining who among us has the COVID-19 virus; it is also something that is very helpful in your online marketing efforts. As mentioned earlier, you may be losing conversions because your call-to-action buttons do not inspire much action. So, why not experiment on different call-to-action statements to be sent out to different people and see which among the statements gets more responses? Aside from call-to-actions, you may also do split tests on email subject lines, headlines, copy, images and even colors. You may do tests of your websites, email campaigns and even social media posts.”
Those interested in learning more about marketing and letting their businesses thrive during the current COVID-19 situation may check out All Systems Go Marketing’s website for more details. The digital marketing team may also be reached for further information.
SOURCE: Press Advantage [Link]
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