La Mesa, CA-based All Systems Go Marketing recently published a new blog post titled ‘More Platforms For Your Consideration.’ The blog post talks about some of the most effective social media platforms when it comes to content marketing and offers tips that might help make one’s content marketing efforts more effective. Brands that make use of social media to market themselves have seen huge spikes in their user base. Some platforms, however, have become oversaturated with businesses — and others are very underutilized by brands looking to reach out to customers.
The internet is one of the most powerful marketing tools available to any business, be it big or small. With some creativity and a good marketing strategy, the internet can become one of the best ways to reach out to potential customers and win their patronage.
Review sites are one platform that businesses sometimes underestimate when attempting to market themselves online. “Online reviews have become omnipresent,” the blog post says. “They’re no longer just on review sites like Yelp, Tripadvisor or G2 Crowd. They’re available and visible on Google search, or even social media networks like Facebook. If you’re new to the online business world, online reviews may seem daunting and difficult to control. You may be tempted to brush them off as something that’s ‘nice to have’ or ‘just there.’ The bad news is that customers are relying heavily on them to make buying decisions. Believe it or not, 90% of American consumers are reported to read reviews before making a purchase.”
They are consistently great for businesses looking to rise to the top of relevant search results, especially local business searches. Case studies, technical papers and other similar pieces of content can be shared on these sites, especially if they are B2 review sites. Visitors to these sites are usually prospects, and businesses can take advantage of this to establish themselves as authorities in a field and generate leads.
Another potentially useful marketing platform which many businesses often fail to utilize correctly is the company intranet. The blog post states, “Your workforce is a medium that’s right under your use, willing and ready to be of service to the success of your business (for the most part). That is why company intranets are channels that you should use to share and repurpose content such as articles and blog posts that have previously been published in your other social media and online assets. You can turn your employees into effective influencers and evangelists of your brand. They can even be more excited to spread the word if they or someone they know in the organization is mentioned in the content.”
Podcasts are another heavily underutilized platform, according to the blog article. Despite being incredibly popular, they have not yet begun to be widely used for digital marketing or content sharing. This may be due to the fact that not a lot of podcast channels have a lot of credibility or depth despite having a large following, which means listeners are not usually inclined to take anything said in a podcast very seriously. Businesses can, however, take advantage of the fact that podcast listeners tend to be highly engaged and loyal to ensure that they become engaging and loyal customers.
All Systems Go’s blog post also recommends content curation, another effective but underutilized method of content marketing. There is a great deal of pressure to ensure that any articles or other content a business puts out is of the highest quality. This all but guarantees that all content featured is valuable and also creates an opportunity to form relationships influencers and leaders whose involvement can further grow the brand.
There are multiple other ways in which one can grow their brand, and one can read all about them in the blog post. All Systems Go is an Local SEO and online marketing agency that focuses primarily on helping small-to-medium sized businesses grow. The company’s goal is to provide accountable, high ROI digital marketing services that help businesses get clients and deals.
“Our techniques are based upon 20 years of digital marketing experience,” the agency says. “We have seen it all during our multi-decade relationship with Google, and we focus on a fundamentally sound, results oriented and — most importantly — safe approach to Digital Marketing.”
Find out more about All Systems Go through their website. Clients may reach out to the agency’s representatives for further details as well.
SOURCE: Press Advantage [Link]
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