CoolingTowels.com, a website that is concerned with bringing information to people who want to know more about cooling themselves has recently released a series of blogs centered around a buyers guide on cooling shirts. The team behind the website saw an information gap in the market and sought to fill that with content aimed towards spreading awareness on the use of cooling shirts.
When asked regarding the reason for creating the page, Cody Wise, site founder and chief content manager, said the following, “It’s absolutely something that the public needs. As of now, the largest market that uses cooling shirts is the professional athlete market. Now that the price of the materials and manufacturing techniques has come down, it has become more and more accessible to enthusiast and beginner athletes. With this information, a clear decision was made regarding what content the site should contain and cooling shirts was one of those topics.”
The article contains a detailed list of the top cooling shirts available on the market. “The research team considered a number of things when choosing the shirts that they included in the list. First of all, the quality of the material needs to be top notch as this is probably the first thing that readers will take a look at. They also looked at the construction quality and where the materials are sourced. Materials sources are important because customers are becoming more and more responsible and a proper, well-established and sustainable source is one of the things that these customers look at when looking for a cooling shirt to purchase,” said one of the site’s content creators. Additionally, each product has a dedicated section reserved for its key features. This includes the shirt’s weight, the available sizes, the type of fit, the brand and any extra features.
The site is scheduled also to release daily blog posts to further bolster the knowledge base of their site. The site has gone on record saying that they want their site to be a one-stop-shop for all things cooling. With their content plan in mind, there is little reason to doubt that the site will be an authority within a few months or so. The success of the site will ultimately depend on how much effort the team behind it puts into the site. The marketing, outreach and content all will play a part in the site’s success. So far, the content has been clear, informative and, not to mention, beautifully presented.
Furthermore, there is also a separate section on the site for FAQs. The site owners understand that users will definitely have a lot of questions when they first stumble on the site, or if they’re in the early stages of their buying process. That’s why they’ve decided to include an FAQ page directly on the main article. That way, users have one less click to go through when they want to know the answers to the most common questions they may have.
Finally, the team behind the site hopes that users will appreciate the effort that they have put into the development of the site. “The team hopes that readers will continue to stay updated with all the happenings on the site as there will be regular content to be uploaded. The site plans to add exclusive deals, guest authors and other content in the future to add value to every minute that users will spend on the site,” said Cody when asked what their expectations are from users.
At CoolingTowels.com where we will review the best cooling towel products available as well as share some tips and tricks to help our readers stay cool.
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