IL based Chicago Website Design SEO Company (CWDSC) recently refreshed a client’s website in order to bring up to date with modern internet browsing standards as well as make it more accessible to wider audiences. A widely recognized and respected digital marketing expert, Chicago Website Design SEO Company utilizes every tool in the book to promote their clients’ online presence and develop their customer base. Given that any business’ online presence is often governed by their website and social media profile, this field represents one of the company’s most intrinsic services.
“Your website tends to be your customer’s first impression of your company,” says Jack Lombardi of Chicago Website Design SEO Company, “and this becomes all the more vital when you provide what is essentially a public service. Our client is The Law Office of Purav Bhatt, a prominent Chicago defense attorney who makes it their mission to reach out to all those in need of excellent legal representation — and they fight to ensure that their own clients’ rights are looked after in court. This means that a new website would have to represent the firm’s capabilities as well, instantly giving online visitors a glimpse of the caliber of their work as well as providing swift and easy access to more educational materials that supplement the firm’s scope.”
Echoing the service provided by the firm, the first bit of information provided by their website offers what they consider to be the most pertinent information a new client would want to see. This includes the firm’s name, a motto that represents what the core of their services are built on (When Experience Matters) and last but not least, a clickable button that instantly lets visitors know that this law firm provides free consultations.
Lombardi explains that, “When people visit your website, they’re often looking for very specific pieces of information. If they want more insight on a legal field, such as financial crimes, drug charges, weapon charges and so on, the vast majority of internet users will be familiar enough to know that they can find what they are looking for in the website’s dropdown menu. However, these visitors are usually looking for information and do not necessarily need a service yet.”
The true point of interest, he says, is the ‘Free Consultation’ button. If a visitor needs a legal representative enough that they are compelled to visit a firm’s website, the most important information they will inevitably be looking for is a means to contact the firm and find out more about their case. In this event, the Free Consultation allows them to bypass virtually the entire website’s content and put themselves in touch with an attorney who can help them as soon as possible. This also helps in situations where visitors decide they need an attorney’s assistance after browsing the website’s educational materials on a given subject; they know that all they have to do is visit the website’s main page for instant access rather than having to hunt through several menus for contact information.
Notably, this feature has a level of redundancy built into it as well. CWDSC understands that many older internet users may be more accustomed to finding their information in the menu bar. To this end, the site’s main face offers access to contact details through two other easy-to-locate buttons: ‘Free Case Evaluation’ and ‘Contact Us.’ Lombardi points out that this redundancy is meant to serve clients who will likely be visiting the site under considerable duress, so making it easier for them to find the information they need serves their best interests.
“There are a host of other considerations that go into developing a new website,” states Lombardi. “We’ve worked with some of the best designers in the business to ensure that the website is both beautiful and open, welcoming visitors to stay a while and explore. The website’s backend processes have also been fine-tuned to allow speedy browsing as well as to boost its Search Engine Optimization (SEO).”
Those who would like to learn more are encouraged to contact Chicago Website Design SEO Company to get started. Furthermore, Lombardi is always pleased to discuss law firm SEO and website design with those interested in the subject.
SOURCE: Press Advantage [Link]
Chicago Website Design SEO Company is a full service digital marketing agency. Website design, SEO (search engine optimization) and digital ads are our core services, which include reputation management but not limited to.
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