Today ManageByStats announced a new consulting service centered around PPC management, or Pay Per Click, Amazon advertising, and making use of AI (Artificial Intelligence). Called PPC Logic, part of the MBS Consulting suite, it pairs PPC-specific AI (Artificial Intelligence) with advertising experts to deliver a custom Amazon PPC experience. PPC Logic does the heavy lifting in running, operating and managing the complexities of PPC advertising, allowing Amazon sellers to focus on building and operating their Amazon business.
“This is the next in our consulting offerings,” says MBS CEO, Philip Jepsen. “We’re using an advanced AI system to provide insight to our advertising experts, allowing them to deliver rapid, effective consulting to our customers.”
Machine learning predicts and executes appropriate conversions for each ASIN/keyword pair daily, computing in real time a feedback loop that adjusts each bid to the customer’s advertising performance goals (ACoS -- Advertising Cost of Sales -- target). The ManageByStats experts work with customers to set sales and awareness goals (ie. target ACoS) to get the right strategy in place for each brand. PPC Logic’s algorithm automatically dials up advertising efforts on prioritized products, and can also buy ad placements near competitive products, fueling growth and expansion.
“Our AI is fully integrated with Amazon’s data,” says Mister Jepsen, “so it automatically provides all the keywords required for live campaigns. Then, the PPC Logic’s intra-day automation calibrates bids and generates new Keywords to reach your targets. It’s a highly effective system and we’ve seen some spectacular results.”
For more info on ManageByStats’ services, please visit the ManageByStats site or contact the company directly. If interested parties have further questions, ManageByStats may be contacted directly by email.
SOURCE: Press Advantage [Link]
ManageByStats.com is a software platform built by Amazon Sellers, for Amazon Sellers, to provide functions not provided well by Amazon or other services, including product sales performance graphs displayed by Brand, Product Line and individual Products.
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