Kennected has published a new article exploring how businesses can maintain their growth during the Coronavirus (COVID-19) Pandemic. Despite the challenges posed by social distancing and other safety measures being implemented around the country, the company is confident that there are many ways that businesses can either minimize or even take advantage of present circumstances.
The article, titled Coronavirus Forces Small Businesses to Rethink Strategies, states that, “Every small business owner is waking up to a new normal as it relates to their operations. We understand that there is a lot of uncertainty out there. It’s becoming increasingly obvious that since the Coronavirus Pandemic, business plans and models have to change. This is true in how they function on a daily basis and their planning for the future.”
Many businesses will already have been moving some facet of their operations to online platforms prior to the outbreak. For instance, e-commerce already provided a lucrative way for businesses to sell their merchandise and advertise their services online, so many managers will be able to make use of existing infrastructure to continue their operations. In practice, they may simply have to reduce the amount of interpersonal contact their employees and customers would otherwise have had to deal with. However, this does not mean that online businesses are free from adverse effects during this period. Kennected’s article notes that many of them will have to alter their operating strategies as well to accommodate the guidelines set by health officials.
The need to move to online platforms is especially pressing for small businesses whose customers previously found or visited them at physical locations. They will have to reconsider how they run their business in order to survive until the pandemic is over since it is highly unlikely they will be able to physically receive customers for quite some time. For instance, many restaurants have closed their doors to diners but stepped up their delivery operations, taking orders online and having food transported to their customers. Such methods may not be applicable for all businesses, but any strategy that allows them to remain active and, possibly, growing is one that should be given careful consideration.
Fortunately, Kennected can offer their assistance in this regard. Their article states, “Our Kennected.org’s LinkedIn automation tools can be effective in growing your small business. This process alone is a solution that can save both time and resources. Instead of purchasing large ad buys, small businesses that use our tools have alternatives to meet their goals.” Learn more here: Kennected, LinkedIn Tool.
First and foremost, the company advises that businesses do their best to narrow down their audience. While it can be tempting to be as universally attractive as possible, this can actually have the opposite effect and dilute the business’ identity. In turn, this diminishes their ability to catch the attention of paying customers who would otherwise be interested in their products or services. Kenected explains, “One of the most important parts of this process is to actually narrow down who the audience happens to be. This means focusing on who will likely want and buy products and services. The LinkedIn platform has a wealth of information that enhances this process and can improve business.”
The next step a business must take is to form and develop relationships with their leads. A good first impression is worth a great deal, but it is still important for brands to follow up with their customers in an appropriate manner. There are multiple reasons for this, such as reminding the customer of the business’ availability or simply making them more familiar with the business—and therefore making them more likely to make purchases there in the future. Similarly, Kennected advises that businesses keep in touch with their partners. There may be less room for error now than ever before, so maintaining these relationships (and the advantages they offer) is of vital importance.
Kennected adds, “LinkedIn is definitely one of the most popular platforms for generating leads for small business owners. Although it doubles as an online portal for networking, this is a fruitful location to attract customers and clients to business services. We utilize technology to sync platform profiles to both nurture and manage acquired leads. Our processes also work to log messages that can also be beneficial to this generation.”
More information can be found on the company’s website, and interested parties are welcome to read the article on rethinking business strategies there at their leisure. Further inquiries may be directed to Devin Johnson of Kennected as well. Learn more here: Get Kennected.
SOURCE: Press Advantage [Link]
May 15, 2020 – Kennected Issues LinkedIn Profile Optimization Guide
April 24, 2020 – Linked In Lead Generation Company Partners With MRI
April 20, 2020 – Kennected Helps Businesses Make Use Of The Coronavirus Pandemic
April 06, 2020 – Kennected Shows Businesses How To Grow During The Corona Shutdown