MRC SEO Consulting, based in Calgary, Alberta, Canada has revealed the best practices for SEO in 2020 in a new blog post. They want to emphasize that modern search engine optimization (SEO) is no longer just about optimizing web pages but also about providing a great site visitor experience. They are guided by 6 best practices for local SEO. These are: responsive web design; local SEO; structured data; SEO tools that focus on people; modern link building; and user-generated content.
A representative for MRC SEO Consulting says, “SEO is easily the most effective way to attract new clients towards your business. By implementing a well-guided strategy, you can make sure that targeted online traffic is being driven directly to you, instead of your competitors. These work by making sure your business is immediately visible to potential customers that are already searching for your services or products – providing your business as a solution to their problem through just a simple online search. But with the search engines’ continuing desire to enhance the user experience, our SEO strategy must also take into account the user experience.”
He continues, “By combining SEO with other paid marketing platforms such as Facebook Ads or Google Adwords, leads and purchases can be rapidly increased by as much as 10-30% within a month. We will suggest a combination of digital marketing strategies as a certain way to grow your business as much as possible.” More about the best practices for SEO in 2020 can be gleaned from https://storage.googleapis.com/canadian-professional-seo/index.html.
Responsive web design is an important new focus for the search engines like Google, who have included this factor into their algorithms. In view of the increasing use of mobile devices for surfing the web, it has become essential for websites to be displayed properly in the smaller screens of mobile devices. A responsive web design takes care of that.
Meanwhile, optimization for local business is another important focus for SEO with more and more users searching for products “near me.” People are interested in products and services that they can get from a business located near them. Thus, the location of a business has become more important and the search engines have responded to this development as well. Likewise, contact details such as, business name, address, opening and closing hours, and directions for going to the business location have become essential in SEO.
Structured data is also vital in modern SEO because the big 3 search engines have developed schema.org, which is a set of site standards, that makes it easy to comprehend what a particular site is all about and the data that is available on the site. The schema offers a more structured way of describing website content. This task is a bit technical because it requires the addition of some coding in HTML format to a web page to make it readable by the search portals. It should be noted that Google uses schemas for AdWords extensions/shopping campaign, its knowledge graph, and rich snippets in search results pages. It is vital to execute all of the available schemas that are suitable for the website for better interpretation by the search engines.
Meanwhile, while a lot has changed with regards to link building, it is still an important component of the Google ranking algorithm and still helps in getting higher rankings. Basically, what is currently important is gradual relationship building. The purpose of connecting with other sites is no longer about getting links that point to one’s website but to establish a business relationship with them. If they find that there is content on one’s site that would be helpful for their readers, the site owners would gladly link to the site. It is a form of natural link building. While this may seem difficult at first, there are some techniques to make this easier.
And finally, it is important to allow users to place their comments and ask questions on one’s web page and social networking profiles. This will enhance user experience and help in modern SEO.
Those who are interested in the SEO services provided by MRC SEO Consulting may want to visit their website or their blog at https://calgaryseocompany.blogspot.com/, or contact them on the phone or through email.
SOURCE: Press Advantage [Link]
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