Shopify Expands Into Email Marketing

Sunsella, a company based out of Las Vegas, Nevada, recently discussed Shopify and its expansion into email marketing. The Nevada company, which offers kitchen and home products through online shopping, discussed Spotify and its new method of reaching its target audience through the use of marketing to consumer emails.

Mike Law, a representative for the company says, “Email marketing is quickly becoming the trend for ecommerce. Craig Miller with Shopify showed a brief demo of their email marketing product and they really have the method nailed down. We expect this to become quite the sensation over the upcoming holiday shopping period.”

With the holidays quickly approaching, Law says that ecommerce companies will need to determine what they are planning to do with regards to getting their products in front of customers. Law says that while his company uses the Amazon marketplace to reach customers, not all other ecommerce companies do this. And he adds that even though the company uses the Amazon marketplace, the competition is stiff.

“There are so many ecommerce companies that use Amazon to sell and promote their products,” says Law. “Companies need to figure out what they are going to do to reach their customers and email marketing seems to be a great way to do that.”

Shopify’s email marketing includes integrating their merchant’s stores, enabling those stores to place their brand assets directly into emails. Consumers will be able to add products to their shopping carts and even purchase through their emails and customer segments can be created based on the data from Shopify. One of Shopify’s department leads says that many people are not certain of the value of this segmentation and that the company has added the right lists to the emails in order to assist those consumers.

Shopify email is available currently as an early access test but only for a small number of merchants. The company states that they fully plan to roll out a broader system in 2020 and adds that the system will be free for those merchants who did the testing for the product. The company adds that general pricing for the email system will be announced at a later date.

Law says that this could be an excellent way for ecommerce stores to reach a broader range of people and to secure more sales than ever before. Although not all merchants will be able to access the new email system for the upcoming holiday shopping season, Law says that he expects many online merchants to be utilizing the benefits of this system by next year’s shopping season.

Sunsella offers a number of household products through their website and through the Amazon online marketplace. The company provides household products that are beneficial in many ways, such as their child friendly popsicle molds that are made from BPA free silicone and deemed to be completely safe for use. Law says that all of their products are designed to offer many benefits for consumers and to be completely safe for them to use.

“We do want consumers to check us out on Amazon and get a look at the products that we are including in our Cyber Monday events. We have many products that would make wonderful holiday gifts for anyone on any gift list.” Law adds that not only does the company carry household products that are safe to use, but those products are unique and not often found in other stores. He says that consumers who are interested in learning more about these unique products will find all of them on the company’s website.

Those who are interested can visit the company on their official website or head over to the Amazon marketplace to get a better idea of the consumer household products that they carry. Those who are interested in learning more about Shopify and their email marketing system can visit them online or read more on the latest developments by simply searching for Shopify email news on any major search engine.