Namogoo Raises $40 Million To Help Fund Technology For Protecting Brand Equity

Sunsella, a company based in Las Vegas, Nevada, that offers home and kitchen products online, has announced that Herzliya, Israel-based Namogoo, has raised $40 million in Series C funding for its unique solution against “customer journey hijacking.” Customer journey hijacking is done by malware, which causes unauthorized product ads, pop-ups, and banners to appear when a user is visiting an e-commerce site. The result is the user experience is disrupted and he or she moves on to competitor sites.

Customer journey hijacking has been estimated to affect 15 to 25 percent of user web sessions, costing e-commerce companies in hundreds of millions of dollars in lost revenue. Namogoo has indicated that online retailers who have used its technology have seen their conversion rates rise from 2 to 5 percent, which was equivalent to more than $575 million in revenue during the first half of 2019.

The new funding brings the total funding of Namogoo to $69 million. They plan to use the newly infused funds to further expand their client-side platform offerings, starting with the launch of their customer privacy protection solution. This is designed to detect and minimize customer privacy risks resulting from third- and fourth-party vendors running on e-commerce websites and applications.

Meanwhile, Sunsella sells its home and kitchen products online. One home product from Sunsella is one that that kids may enjoy using in the kitchen. This is a set of six popsicle molds, which are manufactured from food safe and high grade BPA free silicone. These molds are in six different colors that are vibrant enough to catch the attention of kids. And they are also reusable and refillable. Children would enjoy using their creativity utilizing various choices in filling and freezing, such as desserts, juice, smoothies, ice pops, jello, and more. These popsicle molds can also be easily cleaned using a dishwasher.

Another convenient product from Sunsella is the Leakproof Insulated Stainless Steel Water Bottle with Carrier Clip. This water bottle holds up to 17 ounces or about half a liter of water or any beverage like coffee or tea. It is double walled and vacuum insulated. This is to ensure that it will maintain the temperature of the liquid inside for at least 24 hours, guaranteed. It also has a leakproof screw on lid that avoids spills and also functions as insulation. It also has a removable silicone ring handle with aluminum carabiner, and this allows it to be attached to a handbag, backpack, tote bag, or a gym / fitness bag, ensuring that the water bottle will not be forgotten and left behind.

Another popular product from Sunsella is a silicone vegetable steamer. It has a unique design that allows it to be compact and collapsible so that it can easily kept in the cabinet or drawer when not in use. It is constructed from high grade silicone and it can be easily be made to fit into a number of sizes of pots and pans. It is heat resistant up to 446 degrees Fahrenheit or 230 degrees Centigrade and it has durable locking handles allowing easy retrieval from inside a pot or pan. The handles can also be folded so that the lid of the pot or pan can be closed while doing the steaming. It can be used for steaming vegetables, eggs, dumplings, fruits, meat, desserts, chicken, seafood, and more.

Another helpful product for the kitchen is a set of four Silicone Egg and Pancake Rings. These egg and pancake rings are constructed from extra thick and high-grade silicone, while the handle is made from stainless steel. These rings are non-stick and reusable and can be used on coated cookware. By using them, it is possible to make perfectly round pancakes, omelets, burger patties, fried eggs, and more. These are also oven safe and heat resistant so that they can also be used on a barbecue grill or on any skillet, pan, or griddle.

People who are interested in the Sunsella home and kitchen products can visit their website or contact them through the telephone or via email.