Sunsella Comments On Prosus Ventures’ $40 Million Investment In Elastic Run

Sunsella, a Los Angeles based Home & Kitchen products manufacturer, is reaching out to the wider community to share their take on Prosus Ventures’ recent $40 Million investment in ElasticRun. ElasticRun is an Indian logistics startup company that hopes to pair the many mom and pop stores that dot the country with a logistics network.

ElasticRun, the Pune based company that came up with the idea to build this logistics network, raised $40 million in a Series C financing round led by Prosus Ventures, the global investment firm that was previously known as Naspers Ventures. ElasticRun’s financing efforts were also helped by existing investors like Avataar Ventures and Kalaari Capital, who also participated in the round. According to Co-Founder and CEO of ElasticRun Sandeep Deshmukh, the startup has raised $55.5 million to date.

“Even here in the United States, most of these small, family-owned mom and pop-type shops go through hours of down time each day,” says Mike Law, a representative for Sunsella. “What ElasticRun is trying to do is an impressive thing, and it will seriously help these little stores. Right now, they are working with hundreds of thousands of these stores across 200 Indian cities to have them deliver goods to other similar stores and customers—and this network they are building will really change things for the entire country. Something similar could even be established in the United States to connect the many small, independently run stores we have here.”

Sunsella is known for their wide range of home and kitchenware products that include the Silicone Vegetable Steamer Basket, Silicone Hot Handle - Cast Iron Griddle & Skillet Holder Set, Silicone Popsicle Molds, a Leakproof Bento Box Lunch Container, Silicone Egg Rings, along with a number of other products.

Law says, “We might not be inventing methods to connect small stores across the whole country, but at Sunsella, we are always working to provide you with the best products possible. We believe that our customers deserve nothing but products of the highest quality, so everything we design and engineer is held up to very high standards. If you purchase a Sunsella product, you can have absolute faith that it will suit your needs perfectly.”

Sunsella’s dedication to making quality products has earned them positive praise from their customers. In an Amazon verified review for the company’s Leakproof Bento Box, a user named Kay says, “This is the perfect size for my 1st and 5th graders. Some reviewers mentioned it's difficult for kids to open and close this box but we have not had any problems; even my seven year old girl is able to use it by herself. The compartments seal nicely and there have not been any issues with yogurt or other things leaking into the other compartments. Good product!”

In a review for Sunsella’s Premium Stainless Steel Pastry Scraper & Chopper, a user who identifies as Johnny says, “This is a must have for anyone with a chopping block or cutting board. I have used my chef's knife to chop/mince herbs and food and then scooped it up to put in pots for many years. This scraper makes the task a hundred times better. I always scrape my boards to clean them, then add mild soap plus water and wipe clean. Transferring chopped/minced herbs and food is a breeze. The handle is large and easy to hold, even when your hands are oily from meats. I am not into baking, so I can't comment on its use for that, but for everything else, it is a perfect tool. The reason I chose this over other similar items is the handle and the stamped measurements. I did not want the measurements able to be scraped off. They are permanently stamped into the metal. The stainless seems to be good quality and has shown no signs of staining or rust over the past months.”

Those who want to learn more about Sunsella and the variety of home and kitchen products the company has on offer can find more information on their website. Interested parties are also encouraged to get in touch with Mike Law directly for further details. In addition to their website, Sunsella maintains a presence on Facebook, where they frequently post updates on their products and interact with their customers. All of Sunsella’s products can also be purchased on Amazon.