Sunsella, a company based in Las Vegas, Nevada, that offers home and kitchen products online, has announced that Google has release its BERT algorithm update, which is expected to help e-commerce product pages. BERT stands for Bidirectional Encoder Representations from Transformers, which is an open-source algorithm from Google that will allow it to process each word in a search query in relation to other words in that query, instead of one-by-one in the order that the words appear. However, it should be noted that BERT is not designed to replace RankBrain, which was Google’s effort to truly understand searchers’ intent in 2015. Rather, BERT and RankBrain will be applied simultaneously to help decode the searcher’s intent and provide the most relevant search results.
And important impact of the BERT algorithm is better understanding of the meaning of prepositions like “to” and “with”. For instance, if the search query is “Brazil traveler to USA need visa,” without the BERT algorithm, the search results would include organic listings for both US and Brazil visas. But with the new algorithm, only those listings for US visas will be displayed because it now understands that the person querying wants to go to the US and not to Brazil.
Meanwhile, product pages and filtered product grids tend to rank better with long-tail queries, which means they will benefit the most from the BERT update. This is because prepositions are vital in descriptions of product attributes. Like size, color, material, etc. With the BERT update, how the product pages express the details is very important. Online marketers would be able to optimize the descriptions of their products with content, making them stand out from the competition.
Meanwhile, Sunsella is a home and kitchen products company that offers its products online and will likely benefit from the Google BERT update. They have a number of products that can be convenient for the home and kitchen.
One example is of a product offered by Sunsella is something that kids may enjoy using in the kitchen. This product is a set of six popsicle molds, which are made from food safe and high grade BPA free silicone, and are of six different colors. They are both reusable and refillable, which means that kids would be able to enjoy using their creativity. They have a number of choices for filling and freezing, such as smoothies, ice pops, juice, desserts, jello, and more. These popsicle molds also have an anti-leak and quick-freeze design that makes them easy to use. They can be placed in the freezer on their side, allowing them to take up minimal space. They can also be easily cleaned by putting them on the top rack of the dishwasher.
Sunsella also has made available online the Multi-Purpose Pastry, Pasta Cutter and Bench Chopper, Scraper with Ruler. This is constructed from heavy duty stainless steel and it can be used by professional chefs and also for home cooking. This product can also be used as a baking tool for dough and bread. It can also prove to be helpful for people who love outdoor cooking. They can use it to flip burgers or for cleaning the barbecue grills afterwards. It can also be used for slicing and chopping vegetables. And it can also be utilized for cleaning bench tops, counter tops, chopping boards, and many more.
Also included among the products available from Sunsella is the Leakproof Insulated Stainless Steel Water Bottle with Carrier Clip. It can contain up to 17 ounces or one half liter of water or any type of beverage. It is vacuum insulated and double walled to be able to maintain the temperature of hot or cold beverages for at least 24 hours. It has a leakproof screw on lid to prevent spills and also to insulate the liquid from the external temperature. It also has a removable silicone ring handle with aluminum carabiner so that it can be easily be clipped on to a duffel bag and other bags.
People who would like to learn more about the Sunsella home and kitchen products can head towards their website, or contact them on the telephone or via email.
SOURCE: Press Advantage [Link]
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