Mike Marko Publishes Post on How to Use Instagram for Business Marketing

Mike Marko with IM Consultant Services in Cincinnati, Ohio has just announced the publication of his new post on how to use Instagram for business marketing. He says that this article is intended for business owners who are looking for tips on how they can use Instagram to build a social media presence for their businesses effectively. In addition, he says that this article focuses on the important guidelines they can use for that task.

Marko asserts that Instagram is an ideal way for marketers to obtain new customers. According to him, this platform allows business owners to target a huge number of consumers, providing the business exposure their businesses need. This is why Marko offers his own Instagram marketing tips for business to readers, to help them make the most of the platform’s marketing opportunities.

“With a careful plan and well-thought-out strategies, business owners can quickly realize success in searching for the best way to advertise on Instagram,” Marko states. He goes on to say that the first objective for any online businesses should be attracting a good number of followers. With that, Marko commences his post about the important guidelines to keep in mind while doing business marketing on Instagram.

“Instagram can be an essential tool for businesses if marketers want to experience growth in their brand and use effective content to make a connection with customers,” Marko claims. With more than 400 million active users monthly and a very high rate of engagement, he believes that Instagram is a platform that can offer a lot to brands.

The first marketing guideline that Marko discusses is switching a personal Instagram profile to a business profile. He informs readers that in 2016, Instagram revealed its new business tools feature. This enables users to be identified as businesses to make it easier for audiences to contact them. Besides, business profiles provide thorough insights and also make it easy to promote content. Marko therefore advises his readers to make the switch, because it can make their Instagram marketing easier. However, Marko reminds business owners that they should have a Facebook business page first to be able to switch to an Instagram business profile.

Marko goes on to discuss the next marketing guideline, which is reading and following posts on Instagram For Business. He explains that this refers to a special feature of the platform, the “Instagram for Business” blog. This feature provides brand spotlights, news from Instagram HQ, and API samples to its users. He further notes that by setting aside at least an hour to read it, business owners can keep themselves updated on the platform and its offerings.

Marko also believes that business owners should link their social media accounts to each other, including their Instagram ones. “Linking other related social media accounts to your Instagram is a must if you want to make the most of your networks,” Marko states. He asserts that this sort of cross-platform promotion is the best way to maximize exposure for an Instagram account. With higher exposure, businesses are likelier to gain new followers.

Marko also talks about the importance of producing great content for an Instagram account. Marko asserts that when making content, it is a smart idea to invest in a high-end camera. He adds that given what a visual platform Instagram is, it is only proper to concentrate on publishing visually-appealing content for audiences on it. He also suggests not to be afraid to do trials of slightly unorthodox content, such as by posting funny videos relating to the business.

“People love to see wacky videos, so sharing humorous videos and photos of the business and its staff helps followers discover there are people behind those products or services,” Marko explains. In addition, Marko suggests to use all the other features of Instagram to the fullest, such as by liking others’s posts, following others’ accounts, and adding hashtags to posts. He advises business owners to learn how to use these activities to help increase the interaction in their posts and widen their audience.

Finally, Marko advises marketers to search for posts that have the same demographic as theirs. Furthermore, he suggests liking those posts since it will allow the “Explore” or “Search” feed to have additional content on the same topics. Marko also mentions that Instagram users with the same concerns and interests are potential customers. He says that a way to obtain their attention is by following their accounts so that there will be a chance that they will follow back.

Marko and his company IM Consultant Services have been helping businesses for years. The company offers consultations to business marketers that help them to better grow their businesses and reach a better return on marketing investment. Other than that, Marko offers a variety of posts on his blog on topics that range from creating YouTube videos for brand promotion to marketing opportunities. He says that helping business owners grow their businesses is his passion. Marko has years of experience in this task and is appreciated as an authority in his field.

Marko urges business owners to read through his blogs to improve their marketing. He mentions that those who need more information on Instagram and how to use it to make an effective brand campaign can read his posts. Marko has helped hundreds of clients with various digital marketing tasks, from search engine optimization to social media marketing. Marko’s blog posts are therefore based on years of practical marketing experience. Those have an interest in learning more can get in touch with Marko through email or phone. Marko and his team offer consultations to online business owners in need of branding and marketing assistance.