Mike Marko Publishes Post on How to Use Twitter for Small Business

Mike Marko with IM Consultant Services in Cincinnati, Ohio has just announced the publication of his new post on how to use Twitter for small business. He says that this article is for business owners who think about using Twitter to promote their businesses. Marko also says that Twitter is among his favorite platforms for business marketing. Moreover, he claims that it is an especially effective marketing platform for small businesses.

However, Marko notes that it is not easy for small business owners to effectively use this social media platform if they’re new to social media marketing. It is to help these business owners that he decided to write a blog post on how to use Twitter effectively for business. Marko commences his post by suggesting that his readers build a Twitter account that will showcase their businesses effectively.

Marko tells users that if the username that they want to use has already been taken, he suggests creating a unique and uncommon username that is related to their business. He further says that they need to remember that they are establishing a connection between the business and Twitter. So, they have to avoid picking up unrelated usernames. He also tells readers that it is preferable if the username for their business is the same on all social media platforms.

Another tip on how small businesses can effectively promote on Twitter is to use their business logo as their profile photo. He also reminds them to put their business logo on the header photo. Marko says that the reason for that is to prevent their future customers and followers from getting confused about whether or not the account belongs to the business. Besides, he notes that this can also help Twitter users find businesses faster when they search online.

The next things that Marko discusses about how to use Twitter for small business are the profile banner and profile description. He notes that a header or banner is typically at 1252 by 626 pixels and can be used to describe businesses in conjunction with the description field. This is since the description field only allows 160 characters. Marko advises business owners to make sure the limited space in that particular part of their Twitter profiles is maximized by using short sentences that can get potential customers’ attention.

Marko goes on to discuss some ways to use Twitter for small business effectively. He advises adding a location to the business’s Twitter profile because it can help potential customers to know where the business is located and how they can contact the business. After that, business owners need to start right away on building a following since businesses are not credible if they only have a few followers. Marko advises to not just start following a lot of people in one sitting because Twitter has a limit on how many accounts users can follow per day. If a user goes beyond the limit, Twitter may put their account on hold, or worse, they may shut it down.

To avoid that, Marko advises being choosy when following users on Twitter. He further advises following potential business partners, influencers, and customers. Marko tells his readers that influencers are particularly useful as they can help businesses connect with potential customers. Those people can be famous leaders in society, customers, or journalists. Furthermore, influencers can be found by searching for keywords associated with a business. He further suggests to find influencers whose tweets get the most retweets.

Aside from that, Marko also suggests small business owners promote their businesses by tweeting. But he warns them to be mindful in making their tweets. He says that they should be planned thoroughly and should only be focused on business objectives. Moreover, Marko urges online marketers to add photos or videos to their tweets, making sure that they are interesting and related to their tweets. He encourages online business owners to do this since it encourages potential customers to check tweets and follow their accounts.

Marko and his firm IM Consultant Services have been assisting online businesses for years. The company offers consultations to business owners that help them to reach a better return on marketing investments and grow their businesses. In addition to that, Marko provides a wide range of educational posts on his blog on topics that range from creating YouTube videos for brand promotion to marketing opportunities. He says that helping business owners grow their businesses is his passion. Marko has years of experience in this task and is esteemed as an expert in his field.

Marko urges business owners to read through his blogs to improve their marketing. He mentions that those who need more information on Twitter and how to use it can read his latest post for help, in particular. Marko has helped many clients start creating their websites, set up their marketing plans for different social media sites, and improve their SEO or search engine optimization. His blog posts are rooted in years of practical marketing experience. Those who want to learn more can either visit his official website or get in touch with him through phone or email. Marko and his team offer consultations to business owners in need of branding and marketing assistance.