Mike Marko Publishes Post on How to Use Instagram For Advertising

Mike Marko with IM Consultant Services in Cincinnati, Ohio has just announced the publication of his new post on how to use Instagram for advertising. He says that this article is for business owners who are searching for effective ways to use Instagram for their business promotions. He further says that advertising on Instagram can open up many possibilities for growth for businesses.

In this blog post, Marko says that before business owners can post advertisements on this platform, they need to ensure that they are using business accounts. Business accounts are distinct from regular accounts on Instagram. Among the differences between them and normal accounts is that a business account has more features that are useful in marketing a business compared to a regular one.

According to Marko, the first thing that business owners should do before they can use Instagram tips and tricks for business advertisement is therefore to upgrade their personal accounts to business accounts. Through his article, Marko provides business owners a guide to do this, specifically by selecting the option “Switch to Business Profile”.

After tapping the “Switch to Business Profile” option, he says users should see an option to link a Facebook page to an Instagram account. He says this is a necessary step for switching to a business profile. Marko notes that Instagram verifies users’ identities through their Facebook pages and profiles.

Marko goes on to say that after his readers are done switching to a business profile, they can start posting advertisements. He says that to achieve success in advertising on Instagram, they need to be creative in making their ads. That means they need to choose the right types of ads for their audiences and post their ads at the right time to get great results.

However, Marko notifies business owners that before these things take place, a lot of things have to be done first. For instance, business owners need to ensure first that the ad copy they plan to publish on the platform is clear, interactive, interesting, and informative. Additionally, they need to understand the best way to use Instagram for business and advertising.

Marko says that to achieve success in using Instagram, business owners need to maximize the potential of their ads. He advises posting a lot of ads to get the attention of their target audiences. Moreover, Marko suggests choosing the types of ads with care. He notes that business owners have a wide selection of ad format options on the platform, like a photo, video, carousel, and Story ad.

Marko explains the different formats of Instagram ads that business owners can use. Photo ads can create images of ads and tell the story through a simple, clean, and attractive canvas. The photos here can be in landscape or square format. Marko also describes video ads, which he claims can have a deeply engaging quality. A video ad, he notes, has the added power of sound, motion, and sight. He also points out to his readers that users can share 60-second-long videos in square or landscape format on Instagram.

Aside from that, there are carousel ads, which allow users to bring another layer of depth to advertising campaigns. With these, potential customers can swipe to view videos or photos in a single ad. Lastly, the Stories ads can combine various media, from photos to videos, in a single ad.

“Another way to effectively use Instagram for advertising is to create ads using the same tools that are used in creating Facebook ads,” Marko asserts. He also says that using Creative Hub or the API tools of Facebook is also beneficial. He further notes that business owners should focus on the process of creating ads that will be attractive to the target audiences.

Finally, Marko encourages business owners to make use of the platform’s native ad placement feature because it is helpful in terms of Instagram business advertising. Besides, this tool allows users to create ads that will appear on people’s Stories as well as their feeds. In that way, Marko states that business owners and marketers will be given a great chance to advertise their products on a wider scale.

After analyzing the pros and cons of Instagram as a tool for business advertising, Marko says that it can help in improving engagement rates, visibility in a business’s niche, and a brand’s ability to connect with its target audience. However, Marko advises his readers not to depend exclusively on it and to maintain as well-rounded a social media marketing strategy as they can manage.

Those who need the assistance of an expert on how to use Instagram for business marketing and advertising can contact Mike Marko or IM Consultant Services. Marko has a lot of experience in running campaigns on the platform, as well as on other social media platforms. Marko and IMCS also offer consultations to those seeking their assistance in marketing. Those who want more information about their services can visit them at IM Consultant Services website, call them by phone, or email them.