Mike Marko Writes on “How to Promote Your Business on Linkedin”

Mike Marko with IM Consultant Services in Cincinnati, Ohio has just announced the publication of his new post titled “How to Promote Your Business on LinkedIn”. He says that this article is for business owners who are looking for effective ways to promote their products or their businesses on LinkedIn. He says he also wrote the article to show his readers that LinkedIn is not just intended for job search or career advancement. According to Marko, it is also an effective marketing tool to be used for brand promotion.

Marko says that using Linkedin for business marketing helps brands build relationships with audiences. Besides, this gives business owners an opportunity to make certain marketing goals easier to achieve. However, Marko notes that business owners need to do their LinkedIn promotion the correct way to get good results. To help his readers with that, Marko gives some tips on how business owners can successfully promote their businesses on LinkedIn.

“The total number of LinkedIn members increased to 530 million earlier this year,” Marko starts by saying. Along with that increase, he claims the platform has recently gained additional tools that marketers can use for their businesses. These new tools can help business owners easily generate leads and produce sales for their brands. However, Marko says that business owners need to familiarize themselves with these Linkedin marketing tools and follow some tips from the experts on how they can use them properly.

The first tip that Marko gives to online marketers is to use a professional cover and profile logo. He says that these are the two things that visitors immediately notice about a LinkedIn account. These thus affect whether or not visitors to a company’s LinkedIn page will trust the company or brand. This is why Marko also reminds readers to avoid using selfies on their cover photo and business profile. “It makes a business look unprofessional,” Marko asserts.

When choosing a profile photo, Marko suggests avoiding images smaller than 400 x 400 pixels since this is how LinkedIn displays profile photos. Otherwise, a photo will look stretched-out or pixelated. Marko urges business owners to use a decent, clear, and excellent-quality profile photo to look credible. At the same time, the cover photo should also be of professional quality. The cover photo must be in connection with the brand as well. If messages have to be included in it, Marko suggests distributing them equally around the middle part of the picture.

The next tip he offers for how to do business promotion on LinkedIn is using a catchy or captivating headline. Marko advises writing a headline that will catch the attention of visitors and make a value statement that will encourage the audience to explore more.

Another tip that Marko goes on to talk about is making use of LinkedIn Answers. This feature allows business owners to answer questions in a certain niche. Marko says that LinkedIn Answers is a good way to get noticed since it will show audiences that brand owners know what they are talking about. Marko advises making sure that those answers are correct to boost reputation.

Finally, Marko encourages website owners to use LinkedIn Events in promoting their events. He says that making special events is one way of promoting a business on LinkedIn. He also points out that just like Facebook, LinkedIn has a feature entrepreneurs can use for creating events. Business owners can invite as many members as they want to these events, so Marko urges business entrepreneurs to promote in advance to make sure that they’ll have a lot of participants. He goes on to say that website owners can make use of the LinkedIn option to manage their events. The first thing that they should do is to create a clear description of any event that they will hold and then take it from there.

IM Consultant Services has been assisting small to medium-sized businesses for years. The firm offers consultations to business entrepreneurs that help them develop their businesses and get a big return on their marketing investments. They also provide myriad marketing services to clients, including help with branding as well as assistance in developing sales and lead funnels. It is due to their experience providing such services that Marko is able to offer a considerable number of informative posts varying from online marketing opportunities to how to create YouTube videos, among others.

Marko encourages business owners to learn more about online marketing through his blog posts. Those who need more information on LinkedIn and how to use this platform can read Marko’s posts on using the platform for marketing on his website, for example. Marko himself has personally assisted numerous business owners in setting up their marketing campaigns for LinkedIn and other social media sites, creating as well as designing their websites, and more. Marko says that anyone who wants to learn more about what he and IM Consultant Services can offer can visit them online or contact them directly to schedule a consultation. Their contact information may be found on their official website.