Mike Marko Publishes Major Benefits of Marketing through LinkedIn

Mike Marko of IM Consultant Services in Cincinnati Ohio has just announced the publication of his new post on marketing through LinkedIn. He claims that the network is now among the ones marketers use most often to promote their businesses. Marko admits that he had his own doubts about marketing through LinkedIn before. However, when he saw the benefits from being on LinkedIn, he realized the value of the network as a marketing platform.

In his article, he encourages business owners not to give in to their doubts about marketing on this platform. He says that he wants to motivate business owners to try using a LinkedIn marketing plan. In addition, he offers suggestions that take marketers through the benefits of business marketing through LinkedIn.

Prior to discussing the benefits of using LinkedIn for marketing, Marko discusses the answers to the question of why use LinkedIn for business. He commences by stating the fact that LinkedIn has a huge userbase of 450 million business people and 40 million graduates and students. It also has 61 million senior-level influencers and 40 million who are decision-makers in their respective companies. Furthermore, Marko states that with this professional to non-professional ratio, LinkedIn is a bit different from Facebook and other networks. Taking into account that the LinkedIn mindset is distinct, it’s only logical to think that the benefits of marketing through this platform will also be distinct from those on other platforms.

Marko first talks about B2B (business-to-business) marketing. He notes that B2B marketing refers to the process of marketing brands to other businesses. He goes on to say that the best way to improve and grow B2B marketing is through LinkedIn. In his article, Marko states some reasons why this is so. For example, there are two professionals signing up for LinkedIn every second. Marko says this is part of why finding potential customers for businesses on the platform is easy. Marko later goes on to talk about LinkedIn's search and communication tools that make it easy for business owners to find other businesses within the same niche.

Because of this, business owners find it easy to establish a reputation. Using LinkedIn marketing, Marko claims brands can build a reputation easily as leaders in their industries. Marko states that another way to do this on LinkedIn is by creating high-quality content, optimizing a brand’s business page, joining communities, and answering all the questions that are being asked within relevant groups. Marko states that those who take this approach may eventually be regarded as trusted advisors in their communities. That means more companies will be coming to them for advice that will then open up opportunities for business growth.

After discussing B2B marketing, Marko goes on to discuss B2C (business-to-customer) marketing on the platform. He says that LinkedIn has already brought in ad forms that reduce businesses’ cost per lead and which are thus perfect advertising options even for paid B2C advertising. Marko points out that this is just one of the ways to build relationships with customers when marketing through LinkedIn. The advertisements can be combined with accomplishments and success stories to further promote the business on the platform.

Another benefit of using LinkedIn for business marketing is that lead generation on it is easy. Marko even tells his readers that the platform has tools dedicated specifically to facilitating lead capture. The first tool of this type that he discusses is the “Lead Gen Form”, which allows users to submit the details of information through pre-filled forms. Marko points to this tool as being one of particular efficacy because it cuts down on the amount of effort required for prospects to submit their information. When the steps involved in lead capture are pared down, lead capture tends to be more effective. Marko also talks about another lead generation tool in LinkedIn called “Recommendations”. As the name indicates, these are recommendations coming from previous clients. Marko states that if there are more recommendations from previous customers, that also means more sales and more leads.

Finally, LinkedIn helps businesses improve customer satisfaction rates as well. Marko notes that it is important to listen, ask questions, and gain insights from customers when doing marketing through LinkedIn. Additionally, LinkedIn has features that let customers and business owners interact with each other. They can also do surveys, comments, and messaging. Marko urges business owners to use these features to show that they care about their customers. He also notes that customers appreciate a company if their complaints are heard and answered.

IM Consultant Services, Marko’s Ohio-based firm, offers advice and assistance to businesses in need of services like search engine marketing, website design, reputation management, and social media marketing. Marko and his company offer consultations to small to medium-sized businesses to help them grow.

Those who need the help of an expert in using LinkedIn for marketing their businesses can contact Marko or IM Consultant Services online. Business owners who want to learn how to make a LinkedIn marketing plan, run marketing campaigns such as Facebook ads, plan services or products, or create lead magnets or capture pages can contact Mike Marko to discuss how he can assist them with such strategies.