Mike Marko with IM Consultant Services in Cincinnati, Ohio has just announced the publication of his post on how to use LinkedIn for business marketing. He claims that one of the biggest challenges both marketers and businesses used to face was reaching prospective customers quickly. But social media has ended this problem since content can now be seen and read in real time by millions of people from around the world.
“LinkedIn in particular is a powerful tool when it comes to building brand awareness,” Marko asserts. “It’s a rapidly growing networking and business marketing platform that helps brands stand out.”
Marko says that with LinkedIn, business owners can generate leads quickly. In addition, web marketers can establish a partnership with LinkedIn easily. Because of these benefits, Marko advises business owners to start their social media campaign with a LinkedIn marketing plan.
In his article, Marko discusses some ways to use a LinkedIn strategy for business marketing, how to make a LinkedIn profile, and how to make a company page. He guides readers through the steps that they should take in using LinkedIn for their business marketing.
If they don’t have a LinkedIn business page yet, the first step is to create a personal LinkedIn profile. When creating a free personal profile, Marko urges users to ensure uniqueness in order to distinguish themselves from competitors. In addition, it is important to make the niche clear so that visitors know exactly what business or service is offered.
After creating a personal profile, Marko goes on to say that the next step is to create a company page that will display the business to LinkedIn’s audience. After adding all possible information on what the business offers, the next step is to engage with other users in order to attract attention to the page. Marko says that marketers can take a passive approach or a proactive approach when engaging with other users. The passive approach is just having a profile, building connections and consistently updating the account. On the other hand, the proactive approach means actively engaging with audiences and discussing what the business is doing.
The next step in effectively using LinkedIn for business marketing is to optimize the company page to increase visibility. Marko says that there are many ways to optimize a company page. They include creating links on the page, sharing good and relevant content, and choosing keywords that clearly represent what the brand offers.
Marko also encourages business owners to publish engaging content about the brand to be effective in using LinkedIn for business marketing. Using content marketing, thought leadership on LinkedIn will definitely attract audiences. He also notes that there are at least three types of thought leadership. There is organizational thought leadership, which focuses on the vision and purpose of the company. Second is industry thought leadership, which includes trends and news. Finally, there is product thought leadership, which pays a particular attention to the best solution for clients’ problems.
Marko says that social media marketing is a highly underestimated way to push a brand. He says that this is part of why he provides functional information about it on his blog. Marko claims that this is to help website owners who want to know better ways of reaching their target audiences. This latest post ties into his goal of helping business owners by providing them with education about marketing strategies and trends.
Marko owns IM Consultant Services, an Ohio-based company that offers digital marketing instruction and services to businesses owners and marketers. The company provides comprehensive website design, search engine optimization, reputation management, and other services to business owners who want to improve their businesses.
IM Consultant Services has been helping small to medium-sized businesses for several years now. The firm offers consultations to business owners that help them to grow their businesses and reach a good return on their investment. Marko writes about topics like online marketing opportunities, how to create YouTube videos, and how to get positive reviews from customers, among others. It is his passion to help others create and grow their businesses since he is regarded as an expert in this field.
Marko encourages business owners to learn through his blogs. For those who want more information on LinkedIn and how to use it for maximum advantage and for a better brand campaign, they can read Marko’s post on his website. He says that those who want to learn more about IM Consultant Services and how they are helping businesses to grow can visit them online too or contact them directly for a consultation. Marko and his team have assisted thousands of business owners in designing and creating their websites, and in setting up their marketing campaigns for various social media sites, among many other services.
Marko urges business owners who are still not using LinkedIn to take the time to read his post. That way, they can learn more about how LinkedIn can help with their business marketing needs. He also states that he will have additional posts on LinkedIn marketing soon. They are also going to be designed to help business marketers with their marketing campaigns.
SOURCE: Press Advantage [Link]
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