Mike Marko Publishes Post on Why to Hire Professional SEO Services

Mike Marko, owner of IM Consultant Services in Cincinnati, Ohio has announced the publication of his new post on professional SEO services. He says that the article answers the basic question of why it is important for business owners to hire professional SEO services. According to Marko, SEO or search engine optimization plays a huge part in every marketing strategy for online business. That is because SEO strives to make a web page appear at the top of search engine results. He further says that this makes online businesses easier to find for target audiences.

“There are business owners who prefer to do SEO on their own. However, it’s not likely to be effective. It will just take up a lot of their time and money. That’s inevitable because they don’t have the experience or time necessary to gain experience for SEO,” Marko points out. Marko believes that only professionals can handle this part of digital marketing effectively.

“Professional web page optimization is definitely a smart idea for online businesses,” Marko asserts. “But that’s only if it’s done right. It takes an expert to do that.”

Marko explains this to readers of his article. He also urges business owners to use SEO to solve the problem of low visibility among consumers. He says the online visibility SEO grants can make a genuine difference for most businesses. Marko adds that this can put them ahead of the competition.

Prior to discussing how to hire professional SEO services, Marko also takes time to define search engine optimization and how it works. He commences by saying that SEO is digital marketing technique that improves rankings in search engine results pages or SERPs. In addition, SEO gets traffic to sites by helping them rank high on SERPs. Marko also gives examples of SEO activities, such as making a website easy to use, enhancing articles, creating a site that’s mobile-friendly, getting paid advertisements, using long-tail keyphrases, and producing exceptional content. He says that all of these can affect SERP placement and these are things that professional SEO services can provide for a business as well.

Marko says that many of these search engine optimization techniques can only be executed properly by SEO professionals. This is especially true of the more complicated SEO tactics. Only experts in digital marketing can realize them effectively and with true efficiency. Marko puts emphasis on the fact that while some can do SEO themselves, most cannot. He says that most business owners simply don’t have the time to learn how to do it properly because of their many responsibilities. This may lead them to clumsy steps that will cost them a lot in the future if they still try to hazard doing their own SEO.

Most business owners try to practice black hat SEO to get their sites to rank high quickly in search results. Black hat techniques include using private link networks, cloaking, and stuffing. Marko notes that black hat SEO is a risky type of search engine optimization that disobeys guidelines and attempts to cheat the search engine. He also notifies readers that most black hat SEO techniques have been made useless by search engine algorithm updates over the years. Many business sites that use black hat SEO have been penalized. Those sites dropped into very low places in the search engine results pages.

Marko points out that this is one of the reasons business owners should hire professional SEO services. It does not matter if these experts will only serve as consultants. That will be better than taking huge risks that could get a website penalized or even de-indexed by search engines. Marko also asserts that getting expert SEO services saves business resources in the long run. Marko points out the having basic knowledge of SEO is not enough to fight the online competition. He goes on to say that SEO is a continuous process and rules are changing frequently.

Business owners can theoretically take time to deal with these never-ending changes. However, many business owners will just spread themselves too thin by doing this. Marko says that even assigning this to existing employees is not a good idea. It may distract them from their main tasks. Business owners also have to consider the cost of training those employees to perform SEO. Thus, he urges business owners to just hire skilled and professional SEO services.

Marko notes that companies that offer professional SEO services do all they can to deliver the best results. That is because they measure their success based on the success of the companies they are serving. That said, Marko alerts business owners to find reputable SEO services and not settle for companies made up of marketing amateurs.

Being more competitive is also a good reason why business owners should hire professional SEO services. About 82% of companies currently use SEO, so there’s a huge number of pages that are involved in the online competition. Businesses that don’t do SEO are essentially falling behind.

Those who want to learn more about hiring professional SEO services can look up Marko’s other posts on the topic on his official blog. For business owners and online marketers who are seeking help with social media marketing or other types of digital marketing, Marko and IMCS are available for consultation. Interested parties just need to get in touch with him through his website or call him directly by phone.