Mike Marko Publishes a New Post about Online Video Marketing

Mike Marko, owner of IM Consultant Services in Cincinnati, Ohio has announced the publication of his new post for website business owners. He says that this online video marketing post is for business owners who dream of starting a successful YouTube marketing campaign or becoming a YouTube influencer. Marko says that it takes a lot of effort and time to have a successful career on YouTube. One of the things that online business owners must do now is to invest in YouTube videos as soon as possible.

“Videos are becoming the preferred medium for online communication,” Marko states. He says that a lot of people prefer to watch videos rather than read newsfeed headlines nowadays. That is why it is a must for business marketers to master the art of online video marketing for business. Marko’s advice to business marketers is to make viewers feel that the videos they are viewing truly deserve their time. That makes them likelier to watch videos to the end, which means more opportunities for the videos’ messages to sink in.

In his blog post, Marko shows some effective ways to create marketing videos for a brand or business on YouTube. He advises readers to start a YouTube channel since it’s one of the most effective ways to start video marketing for a business. According to Marko, video marketing can be even better at driving traffic to a business’s website than regular posting on other social media platforms. He claims that this is because people are more likely to be hooked by online videos than regular text or image posts.

Prior to discussing how to create the finest video marketing content, Marko talks first about why people prefer to publish videos on YouTube in particular. He commences the topic by saying that YouTube is the top source of online video content today. It has a huge number of users and they process more than 3 billion searches in a month. According to Marko, this makes it one of the best places for video marketing at the moment.

Marko notes that the first reason people choose YouTube to publish their videos is that YouTube videos are so easy to share. These videos can easily be embedded on Facebook blog posts and tweets, for example. Because of this, online businesses owners can promote their brands across various channels.

Marko points out in his article too that there are 3 types of video content that marketers can use. These are entertaining videos, inspirational videos, and educational videos. He says that business owners must know what type of content is appropriate to use for them to meet their video marketing goals.

Marko describes entertaining videos as the ones that seize the audience’s attention. This type of video can be used for fun and enjoyment. Most vloggers enjoy using this video type for their videos about challenges, travelling, and more.

On the other hand, inspirational videos are videos that inspire people to take action. Marko mentions that these kinds of videos affect viewers emotionally. Examples of these are interviews or inspirational speeches. He says that various niches like fashion or lifestyle can benefit from publishing videos of this type.

When it comes to educational videos, Marko defines these as videos that give information to viewers. Examples of these are how-to videos, which can be found in just about any niche. Aside from that, educational videos can also be about facts on any topic that may be of interest to a business’s target audience. Marko advises focusing on YouTube educational videos for certain industries. For example, it would be a good video type for businesses in the cooking niche. YouTubers collaborating with other vloggers also often produce this type of content.

After showing the types of video content, the next topic that Marko talks about is choosing which one can work best for the brand and niche. No matter their chosen video type, however, Marko advises his readers to be resolute about sticking to topics in their niche. According to the seasoned marketer, “There’s little point to putting out content that’s not related to your industry or your audience’s interests. You have to cater to your target audience, or you’ll be wasting your time.”

Marko expands further on the topic of YouTubers needing to consider the interests of the target audience. If the target audience wants tutorial videos or do-it-yourself videos, then Marko says it is appropriate to give them educational videos. Marko believes that fulfilling a target audience’s needs is elemental to good marketing.

Marko also advises readers to script videos. According to Marko, scripting a video before the recording can help video marketers stay focused while making the video. Web marketers must include a call-to-action portion at the end part too. They can ask viewers to share videos, leave comments, and visit a website. Finally, once everything is done, business owners can publish their videos and start with the online YouTube video marketing.

Mike Marko with IM Consultant Services provides services such as website design, social media marketing, branding, SEO, email marketing, online marketing funnels, search engine marketing, pay per click advertising, press releases, video marketing, and graphic design. Marko has also developed a three-step approach, Pervasive Presence™, that helps his clients get more customers.

Those who want to schedule a free consultation or those who need more information can visit the IM Consultant Services website or contact Mike Marko and his company by phone.