Mike Marko Publishes Tips to Improve a Facebook Ad Campaign

Mike Marko with IM Consultant Services in Cincinnati, Ohio has announced the publication of his new post designed for business owners. He says that this article focuses on online business strategies so that marketers can get great results in a Facebook ad campaign. Marko imparts to the readers his own first experience of a Facebook ad campaign. He says that he felt like he was just giving donations to Facebook with barely any noticeable results until he found the secret and the key to getting the outcomes he wanted.

According to Marko, marketers should only do a few twists to their Facebook ads marketing to get results and win against the competition. He states that Facebook is one of the best social media platforms to promote a business. That is the reason why competition has been rapidly increasing between businesses on Facebook. If marketers want to achieve success in marketing a business using this platform, ad campaigns should be done with utmost preparation and care. So, in this article, Marko educates marketers by giving them his tips to improve a Facebook ad campaign.

“An effective Facebook business marketing should not cost a lot of money,” Marko asserts. “A lot of people think that’s the only way to win in a Facebook ad campaign -- by throwing a lot of cash at the problem. The truth is, you just need a bit of strategic thinking. It can do things for you that a big budget can’t.”

There is a big possibility to reach a wider audience without spending too much money by using a proven and effective strategy. Marko commences with the first tip for that strategy, which is knowing and finding audiences. According to Marko, there is a big difference between Facebook ads and Google ads. There’s an actual purchase when people click on a Google ad. Contrary to that, people click on Facebook ads to browse around and look at the content. There’s only a slim chance that the target audience will buy something from advertisements on Facebook. That is why Marko urges business owners to focus on content that will likely get engagement from their audience. He mentions that the goal of the content should be to help business owners to know who is interested in the products or services offered.

The next tip that Marko discusses in his article is monitoring Facebook ad frequency. Marko says that if the audience is just spammed with ads, those ads will be likely to be ignored and will lose their effectiveness. Furthermore, people will probably hate the companies that spam their newsfeed with ads. That is why Marko recommends monitoring Facebook ad frequency. He recommends a frequency of 2 to 3 for 7 days for the ad set when someone is not aware of the brand or the company. If business owners want to promote a special, it’s okay to have a frequency of 8 for 7 days, as long as ads vary in an ad set. If not, the image will lose its effectiveness and tend to blend into the background, claims Marko. Marko goes on to say that increasing the frequency is also acceptable if the viewer seems interested in products or services.

Aside from that, Marko also advises business owners to be social since Facebook is a social media platform. He reminds them that people are not using this platform to be advertised to but to connect with their friends and relatives. He also warns the readers to avoid flooding audiences with too many ads as this will cause them to feel weary of seeing ads. Marko notes that this is also called ad fatigue.

In addition to that, Marko recommends prioritizing the best advertisements since this will give an insight on which advertisement is performing well. He educates the readers on how they can monitor the performance of their ads, which starts by clicking on the “all your available ads” section, then “View Charts”. Marketers will see which ad got engagement and which did not work, so they can prioritize those ads that got engagement. Doing this will help them achieve their marketing goals.

Finally, Marko suggests serving ads to the right audience. He says that the most common reason a Facebook ad is not performing well is that it is not aimed at the right audience. In order to prevent this from happening, Marko urges business owners to make sure that the posting is aimed directly at the target audience. In addition, Marko says that this is effective not only for Facebook ad campaigns but also for other types of marketing.

In addition to his social media marketing through IM Consultant Services, Marko regularly publishes posts online to help business owners and marketers. His previous posts include setting up a Facebook business profile page, advertising on Instagram, using YouTube to benefit small businesses, and more.

Marko mentions that his newest informative post is designed to educate business owners on how to properly use Facebook for business. Marko says that those who are interested can follow him to his website, to read this and other posts that he has published. He says that anyone who is looking for quality SEO and other related services to help them to grow their business or get their brand recognized can contact IM Consultant Services for a one-on-one consultation. Marko with his team offers various services and provides customized business consultations to develop a personalized approach to business needs. Those who are interested can visit Marko and IM Consultant Services on their official website or contact them directly by phone or by email.