Mike Marko Publishes Post on Setting up a New Twitter Business Account

Mike Marko with IM Consultant Services in Cincinnati, Ohio has announced the publication of his post for business owners. He says that this article discusses the proper way of setting up a new Twitter business account. He begins by asking his readers if they wonder why their Twitter business account is not showing progress. He says that sometimes, the answer is to set up a new account just for their company. In his post, he shows readers how to set up a new Twitter business account and teaches them to use it effectively. Though it is not easy to stand out on Twitter, Marko tells his readers that he can show them how to manage it in this post.

Marko delivers a list of the secrets for using twitter for business. He commences by discussing the mistakes business owners should avoid to be successful in using a Twitter business account. According to Marko, the first thing to avoid is building a low-quality business profile. He says that in order to have a good business profile, business owners must include the necessary information that potential customers look for. A complete business profile gives the audience an outline and overview of what the business is all about.

Marko further informs readers that Twitter automatically uses a human silhouette if no profile picture is uploaded. An account that has no profile picture will appear inactive to customers and thus, Marko advises using the company’s logo as a profile picture to make the account more noticeable to customers.

The next mistake that Marko mentions when using twitter for business marketing is not having a Twitter header. He suggests using a customized high-quality photo that represents the business and one that complements the brand’s colors. A good example is a showcase of the products/services that the business is offering. Marko goes on to say that to make sure that the whole picture is visible, downloading the template is necessary.

Marko also notes that a Twitter’s business account description should be short but informative. He suggests using a well-thought-out one instead of using plain description. It is necessary to include what the business is all about and what it specializes in. This will make easier for other Twitter users to know all about the business. Marko also mentions that the description should capture the benefits of the brand and the company’s value to potential customers. In addition, contact details should also be included since customers will be likely to look for them.

Aside from those, Marko mentions that taking tweeting too lightly and not timing tweets properly should also be avoided by business owners if they want to be successful in setting up a Twitter business account. He points out that there are only 280 characters possible in a Tweet, which means every single character of that allowance should be spent wisely. He notes that a good tweet can bring in leads while a bad one could even turn them away. That is why the message of each business tweet should be carefully constructed. This meets followers’ expectations and makes them excited to know more.

Aside from that, Marko also warns business owners to avoid making poor content. Since users follow accounts that have interesting content and are displeased by unrelated content, Marko further suggests putting a lot of effort into tweets to avoid customers’ loss of interest. Furthermore, Twitter business accounts should use article snippets, videos, and photos about the brand and relate the brand to trends and fads to liven up tweets.

Marko goes on to mention the timing of tweets when posting. He says that a business account should have an audience, so business marketers should see to it that their followers are active when they post. He suggests tweeting during hours that have an adequate amount of active users. In addition, he also urges readers to avoid constant repetition of content. Retweets and shares of content are expected, but not supposed to be the dominant activity on a Twitter business page. He says that followers expect new content and if a profile is filled with repeated content, it is more likely to lose followers.

Marko owns IM Consultant Services in Cincinnati, Ohio. This is a company that provides various marketing services to small and medium-sized businesses. The firm offers marketing for social media, website design, search engine optimization, reputation management, and more. All of these are designed to help grow businesses. Marko says that his team is available for consultation to business owners in need of marketing aid. Marko and IMCS are ready to help business owners understand why their marketing strategies are not working. In addition, they can help business owners figure out what they need to do in order to see business growth.

Marko mentions that his newest post can now be read on his official website. Marko states that he regularly publishes new posts that are designed to provide this type of information to businesses, to help them see their revenue grow. He says that those who are interested can read more marketing advice on his blog or visit him and his team at IM Consultant Services online and get details about the company as well as the services that they offer. Marko also says that those interested can also contact him and the team directly by phone or email.