Mike Marko Releases a New Post about Tips on Using Twitter to Promote Business

Mike Marko with IM consultant services in Cincinnati, Ohio has published a new blog post. Marko’s latest post focuses on using Twitter to promote business. Marko states that even if Twitter is one of the most powerful marketing tools, the way it is used is different from Facebook and Instagram, which means some people may not know how to manage it. He also states in his blog post that he will help businesses know what to post, how to attract followers, and how to turn them into customers on Twitter.

“With millions of users sending out tweets every second of the day, Twitter is undoubtedly an effective tool for business owners to communicate with their consumers,” says Marko. “More and more businesses slowly realize the importance of this two-way communication for their business. This sets the foundation for establishing stronger relationships with existing customers and attracting new ones.”

Twitter has approximately more than 3 million monthly active users. This number of active users makes it ideal to use Twitter to promote business. But this also makes it easy for tweets to get lost in the noise. This is why Marko says that being an active Twitter user can be helpful to give an impression of reliability and legitimacy for one’s business. Being an active user helps a brand make an impact on followers and stay in their minds, he adds.

Marko highlights the importance of constantly tweeting with sense. He notes in his post that updates can get lost easily with so many tweets being distributed daily. He adds that grabbing the attention of followers is achievable nonetheless if businesses have regular and quality updates. However, users must be careful not to spam either. “Make sure to limit the posting to 1-4 tweets per hour, at most,” Marko warns. He states that the tweets should be relevant to the photos or videos attached to them. According to him, providing relevant details to the content can make a good impression on the target market.

Marko emphasizes the usefulness of promotional tweets in his post as well. He states that promoting special rewards to followers can be done through tweets. He adds that promotional tweets do not only increase engagement but also make followers feel they’re exclusive and valued.

Aside from posting tweets related to the user’s business, Marko also advises tweeting about trending topics. According to him, this allows the business to tap into an audience outside of the existing circle. It also enables the user to position himself and his business as an authority in that topic. However, Marko notes that topics to share should be related to the user’s business not to leave the followers confused. Marko states that to be an authority, accurate information should be disseminated. This can be improved further by using hashtags in the tweets. Marko recommends having a feed with high-quality posts to entice people to follow the account.

Since Twitter is used for real-time communication, Marko suggests that the platform is also a good place for providing excellent customer service. This means being able to reply to every customer inquiry and piece of feedback promptly. Moreover, Marko states that answering questions regarding products and services, or acknowledging customers who tweet about the business can eventually result in sales.

Lastly, Marko’s post gives notes on using various tools offered by Twitter, with Twitter Analytics being the most important one. This allows the users to check on how the followers are responding to the content on their Twitter. Marko also added that they could moderate and filter the comments to ensure bad ones are eliminated.

Marko also points out that they can gain insight on the best day and time to post in order to reach the biggest audience. Using this information gives them the chance to tweet and appear on followers’ feeds when they are most active, according to him. He added that this results in increased engagement, leads, and sales.

According to Marko, despite the many testaments to the effectiveness of the platform as an online marketing tool, many businesses have remained hesitant to jump in on the action. Marko points out the reason that Twitter requires a different strategy from Facebook and Instagram marketing. Marko says to his readers that it is not as hard as people imagine it to be. Marko says that simply following his tips on the business use of Twitter can do a lot to get a business owner started on the platform.

To sum up, Marko’s new blog post can help businesses figure out how to use Twitter to promote business. It gives them an idea of the things they needed to do to succeed in marketing their business on this social media platform.

Those who are interested can follow Marko to his website to read this and other posts that he has published. He states that anyone who needs help in getting traffic to their website and other similar services can come to him and his team. They can use the link indicated on his post to apply for “Results in Advance” for free. Marko and IM Consultant Services are willing to schedule consultations with business owners in need of assistance.