Mike Marko Publishes a New Post Titled “What Is SEO and How Does It Work”

Mike Marko with IM Consultant Services in Cincinnati, Ohio has announced the publication of a new post designed for marketers. He says that the article focuses on how SEO works. Marko discusses the reasons why SEO is a major factor in the success of any online business today. He mentions that his post answers the question of what is SEO and how does it work.

Marko defines SEO as the process of increasing the amount of traffic and its quality to a website through organic search engine results. He says that there’s far more to SEO than that simple definition, however.

“SEO is crucial to the success of a website and necessary to every online business today,” Marko asserts. He adds that almost every business nowadays has to be involved in online schemes. That’s in order to cater to customers who now do most of their shopping and consumer research on the Web. To ensure their business is visible to such consumers, Marko claims that business owners need to do on site SEO.

Marko mentions that SEO is one of the strategies in online marketing that business owners should use today. In fact, companies today employ SEO experts just to do it for their businesses. But even when companies hire SEO experts, business owners should also learn how to do SEO for website.

He says that knowing that can help them select the right SEO specialist to work with. That’s the first piece of advice Marko gives to business owners in his post. He says that in any case, knowing how SEO works is better than being ignorant about the topic. Marko goes on to say that SEO is all about making a site more visible to people.

Marko goes on to discuss how SEO works. He says that millions of users use search engines every day to look for information. When people search for a specific keyword on a search engine, the latter will give the user a list of answers called the search engine results pages or SERPs. Google (or whatever search engine is used) will provide various websites here that have information closely connected to the keyword being searched for.

This post also includes factors that affect SEO. He says that these factors can give an idea of how websites can get to the first page of the search results. The first factor that Marko talks about is domain authority. He says that there’s a slim chance to reach the top of the SERPs without knowing about domain authority. Domain authority measures how much relevance the website is seen as having for the topic. That’s why websites that have higher domain authority appear in the top results.

Another factor that Marko discusses is the keyword. He says that keywords are also a key factor to know. “Keywords are the words that are typed into search engines when searching for something,” Marko says. He adds that they are words that are used by website developers to label content to be recognized by search engines. He also gives a tip that website owners should try to use low to medium competition keywords to rank high in search results.

Marko also discusses Latent Semantic Indexing (LSI) keywords. They are keywords related to the main keyword. These keywords can surely help to improve ranking, in Marko’s estimation. He also says that marketers should use keywords in the title and in the subheadings of the post. That is to achieve quality on-page optimization.

Marko adds activity on the Web as one factor for successful SEO. Marketers need to post new content regularly. Rewriting old posts and adding new information is one good way to do that. Another factor in good user experience is whether or not the site is a fast-loading one. Marko says that users are likelier to favor webpages that load quickly.

Marko also elaborates that websites with URLs that are easy to remember are often favored by search engines and users as well. He points out that URLs that are easier to read are easier to recall. When users can recall the post URL easily, they’re like to come back to the site. Marko adds that the shorter the URLs are, the better.

The last but not least factor in how SEO works is the length of the content. Marko says that content is essential when learning how SEO works. Longer content gets higher rank in search engine result pages. That may be because it is thought to contain more valuable information. Also, users tend to spend more time on the post if they see it having long content. And when Google sees that visitors spend more time on the post, it thinks that a post has good content.

Marko says that those are the things to take into consideration when thinking of how SEO works.

Marko runs IM Consultant Services in Cincinnati. This company provides services to small and medium-sized businesses. They offer services like website design, social media marketing, reputation management services, SEO, and many others. All of these are conceived to help business owners see the growth of their companies.

Marko mentions that his team is always available for any business consultation. They are ready to help business owners to get a proper understanding of how their companies grow. For those who are in need of help in getting traffic to the website, they should not hesitate to contact Marko and IM Consultant Services.