Mike Marko Publishes New Blog About YouTube Video Marketing Tools

Mike Marko with IM Consultant Services in Cincinnati, Ohio, has published a new blog post talking about various YouTube video marketing tools for business owners. More often than not, business owners struggle at some point when creating or improving their video marketing campaigns. This is why Marko saw the need to list commonly used video marketing tools that business owners can start using.

Marko makes a point to talk about how video marketing has become a trend among brands and businesses. Nowadays, having a video marketing plan makes it easier for brands to reach their consumers and have their agenda heard. However, good content can be wasted if it isn't distributed efficiently. It is for this reason that Marko has created a list of video marketing tools that can help business owners out.

"The visual content that videos can provide is a great way to attract consumers while also building a bond with them," says Marko. "Business owners can also use videos as a better way to convey their message. With videos, a person can express what he wants to say better than when he’s typing out words for his audience to read. It can be easier to keep the attention of an audience during a video compared to having them read a wall of text."

Marko also talked about how YouTube is a better platform for video marketing effectiveness when compared to other social media giants like Facebook and Instagram. According to him, this is because YouTube is trusted by both users and brands to deliver long-term video engagement.

Success with YouTube and video marketing doesn't come instantly, of course. Marko also made sure to remind his readers that video marketing tools can help them circulate their content better. Marko even talks about how video marketing can potentially increase a brand's sales.

To start his list, Marko talks about using YouTube search filters in order to find videos with the same content. He also talks about how search filters like this one help internet marketers find keywords that they should use for their content.

Another common YouTube feature that Marko believes shouldn't be overlooked is the YouTube Search Auto Suggest. According to him, this feature is especially helpful for beginners who need help finding popular keywords related to their business. If a person thinks he doesn't have enough keyword knowledge that relates to his business, all he needs to do is start typing in the YouTube search bar and note the suggestions that it gives him.

Marko's next video marketing tool suggestion turns to a third-party utility. He believes that this tool—the Bulk Suggest Tool from SEOchat—can help users find keywords for their video marketing content optimization. He talks about how this tool uses both Google and YouTube to provide users with the best possible keywords that they can use.

Another competitive analysis tool that Marko talks about in his new blog is the BirdSong Analytics utility. According to Marko, this tool is useful because it checks the statistics of other public YouTube channels. While checking, it also studies their engagement metrics and SEO tactics. The data collected will then be provided for the user to study and work with. Marko states that the data provided can help a user adjust his video marketing strategy for optimal results.

DrumUp, Marko's next suggestion, is a relatively simple video marketing tool that can assist business owners who manage multiple social media accounts. Marko states that this tool can help business owners post YouTube videos across various social media platforms easily. This tool eliminates the hassle of jumping from one account to the next in the process.

Another relatively simple video marketing tool on Marko's list is Canva. But rather than focusing on sharing YouTube videos, Canva can help business owners create compelling thumbnails with its simple click and drag mechanics.

The next tool that Marko suggests focuses more on finding tags that can improve the visibility of videos. VidIQ, a video marketing tool that helps get YouTube video around through tags, is what business owners need if they want to get discovered through the "Related Videos" section more often.

Lastly, Marko also mentions the YouTube analytics tool called TubeBuddy. As with any other social media platform, YouTube also has an analytics tool that can help users study their own data and progress. With the help of this tool, a business owner can check if he needs to remove or improve certain aspects of his video marketing strategy.

"A lot of businesses see video marketing as a crucial part of their internet marketing strategy," says Marko. "This is why I think it's important for business owners to know about the available video marketing tools that they can use to help make their video marketing campaigns easier. That means business owners can focus more on creating good content to share. They can also focus more on showcasing the personality of their brand or the products and services that they offer."

While business owners can find other informative posts on Marko’s blog like his list of video marketing tools, Marko and his team at IM Consultant Services can offer business owners more help in different ways. Marko actually offers consultations for businesses that need help with their growth. He even has free consultations that can last for 30-60 minutes. Other than that, Marko and his team can also handle social media campaigns and even improve websites.

Marko himself encourages business owners to visit his website for more business tips. He has other blogs that might be what they are looking for in order to improve their business. His website also contains his contact details so interested people can easily reach him if they have any questions.